Senior Field Marketing Manager - Financial Services

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ServiceNow is seeking a highly motivated, customer-centric Senior Field Marketing Manager with experience in executing industry marketing and account based marketing. This individual will be a critical contributor, working cross functionally with multiple teams (corporate marketing, product marketing, partners, agencies, logistic vendors, etc) to develop our go-to-market strategy and execute campaigns to create and accelerate sales pipeline.  

The Senior Field Marketing Manager will work closely with regional sales leaders to align the marketing strategy to sales goals and recommend a plan that includes a mix of activities (digital marketing campaigns, industry tradeshows, executive roundtables, hands-on workshops, etc) where target audiences experience multiple touches throughout the buyer’s journey.  The ideal candidate will be highly adaptable, have a deep understanding of sales, make data driven decisions, and focus on industry imperatives for financial services to further customize our marketing programs.   

What you get to do in this role:

·       Research, recommend, and build content that will resonate by industry, innovate on old school marketing tactics, and take calculated risks to deliver purposeful marketing into a set of named accounts

·       Lead marketing enablement for the region by being a single source of knowledge for updates and announcements around field marketing, partners, analysts, executive programs, social media, our ServiceNow annual user conference, etc

·       Work cross-functionally with sales, vertical and campaigns marketing, ABM, digital teams, and external agencies

·       Meet with customers of ServiceNow to develop joint marketing strategies to drive adoption and advocacy of the Platform

·       Co-create campaigns with our inside sales teams to identify and qualify new personas and secure meetings

·       Continually monitor, analyze, and report on marketing campaign effectiveness and ROI using campaign dashboards and tangible/intangible feedback from the field

·       Own and manage a quarterly budget and maintain excellent operational hygiene

·       Provide onsite event support where applicable in targeted activitie

·       Bachelor’s degree and 12+ years’ marketing and/or sales experience in high tech

·       2+ years supporting a vertical sales team in a field marketing or ABM role

·       Proven track record of planning and executing integrated marketing campaigns to high profile accounts that ensure success of an extended ecosystem, designed to scale

·       Ability to work in a fast-paced, high-growth environment where deadlines for delivery are firm

·       Prescriptive communicator who is accustomed to delivering information to a mature sales organization and customer base

·       Keen understanding of financial services business models and buyer personas

·       Data driven, experience in plunging into metrics and reporting success to varied audiences

·       Creative problem-solving, resourceful execution, and high attention to detail

·       Excellent project management skills with an ability to prioritize independently and delegate tasks to contractors or agencies when appropriate

·       Budget conscious mentality and respect for company spending process and reporting

·       Experience with Marketo, Tableau, MS Dynamics, and Adobe Suite a plus

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

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