Senior Associate, National Video Investment



New York, NY
Full Time
2y ago

Company Description

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

The primary responsibility of the Senior Associate is to negotiate cost efficient schedules on behalf of the clients.  Supported by the Associate, the Senior Associate coordinates all aspects of the video investment process.

Video Investment and Execution:

  • Prepare reports for clients on national accounts (Tracking, GRP, Posts)
  • Ensure that DDS and GRP charts reflect most updated brand requirements
  • Communication with networks regarding client’s scheduling
  • Ensure that move requests have been requested and are being followed up on daily
  • Organize all upfront information into summary documents (i.e. “Roll-Ups”)
  • Analyze upfront plans, execute options and sell-off requests , negotiate scatter buys and prepare scatter buy recommendations
  • Ensure that allocations match flighting/$’s/GRP requirements
  • Prepare Monthly Spending Reports 

Client & Internal Relationships:

  • Maintain special client related projects (i.e. Marketplace updates)
  • Develop and maintain relationships with network sales executives
  • Assist in managing expectations of clients and their deliverables
  • Work with supervisor to develop and oversee junior staff, manage time, assure projects are completed on time and adhere to budget
  • Keeps up with the latest trends in media, programming, and ratings
  • Informs client/team of new opportunities or issues
  • Participates and leads, if appropriate, face to face client meetings
  • Builds positive relationships with internal and external teams and sets good example for associate level

Strategic Thinking & Leadership:

  • Develop and oversee Associates; conduct training, manage time, assure projects are completed on time and adhere to budget  
  • Instruct and develop Associates knowledge of television media, negotiation skills and DDS programs
  • May be responsible for constructing and delivering accurate, honest and timely performance management documents
  • Works with management team (Supervisor/Group Director) to develop strategies for media buys
  • Shares new and relevant advertising opportunities in written and verbal form to the media department

Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially
  • Assists in the development of media presentations and tactical POVs
  • Develops client reports that are clear, compelling and persuasive
  • Moves audience to desired action through clear and persuasive delivery of information
  • Insures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.


  • Bachelor’s Degree
  • 1-3 years of media buying experience, including at least 1 year at the Assoicate level
  • Strong analytical skills
  • Media vendor negotiation experience
  • Working knowledge of DDS
  • Knowledge of media research terminology
  • Advanced computer skills (MS Word, Excel, PowerPoint) 

Experience needed to proceed to the next level:

  • Demonstrated leadership and ownership of assigned accounts
  • Strong negotiation skills that result in measurable savings for clients
  • Motivation to participate in staff management and larger agency development
  • Thorough knowledge of required media tools and software
  • Capable of developing and presenting error-free, compelling, persuasive and innovative client presentations
  • Demonstrated attention to detail
  • Exceptional media skills – strategic thinking, introduction of initiative ideas/techniques, stellar negotiation, insightful analysis
  • Well considered recommendations and arguments
  • Demonstrated ability to work autonomously/Can perform as a leader with minimal supervision
  • Exceptional leadership skills demonstrated through staff development and ownership of department/agency initiatives
  • Ability to properly delegate tasks to staff to ensure appropriate utilization
  • Successful staff management abilities with demonstrated interest in helping others to develop Video Investment and professional skills

Additional Information

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.


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Onkar By: Onkar