Social Media Executive

The Company

YouGov is an international market research and data analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them. 

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 15 million people provides us with thousands of data points on consumer opinions, attitudes and behaviours. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

To boost our B2B social capabilities in the US we are looking for a social media executive based in India to provide extra capacity to the social media team. 

What will I be doing? 

• Execute social campaigns in line with current social media strategy  

• Continually optimise paid campaign components including ad copy, bid prices, cost per lead, cost per click, audience optimisation, etc. 

• Write compelling ad copy with a focus on driving conversions 

• Actively measure and execute A/B split testing for ad copy to ensure optimal campaign performance 

• Compile monthly paid social reports with personal comments and analysis of campaign performance 

• Set up Conversion Tracking & Retargeting Pixels 

• Conduct in-depth competitive analysis within our clients’ locations and industries 

• Research to stay on top of the latest trends in paid social advertising 

• Day-to-day management of paid social campaigns, ensuring they are optimised and meet agreed KPI’s 

• Daily, Weekly, Monthly monitoring, analysis, and reporting 

• Overseeing and managing budgets across multiple global LinkedIn campaigns 

• Work alongside creative and design teams to promote best practices for social creative assets 

Skills required: 

• Bachelor’s degree 

• Fluent in communicating and writing in English  

• 2-4 years paid social media experience   

• Experience with LinkedIn campaign manager - other paid platform experience a bonus 

• Deep understanding of social media platforms more generally, such as Facebook, Twitter, LinkedIn, Instagram Tik-Tok, etc. 

• Experience with social media strategy and implementation 

• B2B experience working with global brands - regardless of industry  

• Comfortable working within a remote team  

• High level of accuracy and attention to detail 

All your information will be kept confidential according to EEO guidelines.