Franchise Marketing Consultant



Ann Arbor, MI
Full Time
2y ago

Company Description

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Job Description

Domino’s Franchise Marketing Consultant drives market level and franchisee performance to meet sales and EBITDA goals by partnering with their operations and development counterparts on the analytics, development, communication, and implementation of franchisee and market level business plans within a portfolio of DMAs.  This role position supports Missouri, Iowa, and Wisconsin. 

Strong Sales: Increase same store sales and grow market share

  • Communicate national promotions and rationale to drive engagement within the Domino’s franchise system 
  • Serve as the local market expert by delivering sales analyses to assess the overall health, and identify growth opportunities, at the market and franchisee level, by utilizing available proprietary tools/resources
  • Identify potential local media investment opportunities
  • Gain franchisee alignment on local marketing plans
  • Coordinate and administer approved co-op plans
  • Conduct post-plan analysis and sharing results with franchisees
  • Partner with Development Team to support new store openings by creating marketing plans to help sales longevity
  • Collaborate with peers to develop business cases and best practices that can be shared across the system

Profitable Sales Growth

  • Have a clear understanding of industry and economic factors that impact profitability and solutions for how to combat these factors
  • Conduct meetings with key franchisees a minimum of 3x/year to cover key profitability opportunities such as sales analysis, pricing and coupon recommendations


  • 6-8 years of proven experience in marketing, building sales in a multi-unit environment; QSR and/or Franchise experience preferred
  • Bachelor’s degree in Marketing, MBA preferred
  • Solid verbal, written and presentation skills
  • Strong persuasive and leadership skills
  • Excellent analytical skills
  • Knowledge and experience in all aspects of marketing (media, creative, planning, analysis, print/database, social/digital)
  • Proficient computer skills
  • Financial knowledge
  • Ability to work well independently and remotely from team leader and peers
  • Ability to effectively manage a large budget
  • Broadcast media experience
  • Travel is required, estimated 50%

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar