Marketing Manager, Hyperledger

at

Linux Foundation

San Francisco, CA
Full Time
9mo ago

Company Description

The Linux Foundation is the organization of choice for the world’s top developers and companies to build ecosystems that accelerate open technology development and commercial adoption. Together with the worldwide open source community, it is solving the hardest technology problems by creating the largest shared technology investment in history.

Today, the Linux Foundation has over 2,000 corporate members from over 41 countries, including every single one the Fortune 100. The Linux Foundation has proudly created over $54B in shared technology value since inception. We’re growing at a phenomenal rate and we’re looking for top marketer’s to join our growing team.

Job Description

As a Marketing and Communications Manager at The Linux Foundation, you will be pivotal in representing one of our most important foundation brands: Hyperledger. Hyperledger serves at the heart of enterprise-grade blockchain environments. Your role will be to engage and manage communication with our many corporate and developer community members. You will build out a core set of internal and external content to support this, including case studies, testimonials, press releases, web and email copy, social media content, etc. You will be a key liaison for member opportunities and concerns, while also supporting our core go-to-community activities. You will also play a key role in establishing clear messaging, targeted to each foundation’s diverse stakeholder base - all while maintaining a strong brand awareness.

This position is for an individual contributor, no direct reports.

Responsibilities:

  • Develop clear and engaging content that is consistent with the foundation’s brand image and addresses both business goals and community needs.

  • Content including press releases, newsletter, blogs, and, social media posts

  • Develop PR campaigns and media relations strategies to increase earned media coverage

  • Organize PR events (e.g. open days, press conferences) and serve as the Foundation’s central PR contact

  • Maintain relationships with media outlets; be the main point of contact with media facilitate interviews and story support from our executive team

  • Monitor, track and analyze our earned media coverage and develop PR strategies to strengthen our brand presence in industry wide initiatives

  • Analyze community engagement and create strategic plans to optimize SEO/SEM for each Foundation’s projects.

  • Work with our central demand gen organization to further optimize and reach audiences through paid and owned media.

  • Plan and organize attendance for Hyperledger events

  • Manage social media channels including LinkedIn, Facebook, Twitter, and blogs

Qualifications

  • 7+ years of marketing experience in B2B business, preferably in open source or software businesses

  • Previous relationships with media publications and outlets

  • Experience managing communication to B2B communities related to Hyperledger and blockchain is not required, but would certainly differentiate you as a candidate.

  • Previous hands-on experience in social media management and SEO/SEM strategies.

  • Ability to interface at all levels maintaining strong working relationships across cross-functional teams.

MORE ABOUT HYPERLEDGER

https://openjsf.org/about/

What is Hyperledger?

Hyperledger is an open source community focused on developing a suite of stable frameworks, tools and libraries for enterprise-grade blockchain deployments. It is a global collaboration, hosted by The Linux Foundation, and includes leaders in finance, banking, Internet of Things, supply chains, manufacturing and Technology. Built under technical governance and open collaboration, individual developers, service and solution providers, government associations, corporate members and end users are all invited to participate in the development and promotion of these game-changing technologies.

Similar to The Linux Foundation, Hyperledger has a modular approach to hosting projects. The Hyperledger greenhouse hosts developing business blockchain projects from Hyperledger Labs (seed) to stable code ready for production (fruition). All are invited to contribute to the greenhouse; collectively advancing industry goals of distributed ledger and smart contracts.

Why enterprise-grade blockchain technologies?

Permissioned blockchains differ from what you’ll find in Bitcoin or Ethereum. Most enterprise blockchain applications rely upon real world trust relationships, wherein the goal is to set up a set of participants in an ecosystem with the needed insurance that the boundaries are flexible enough to bring in more participants in the future. Participants on a permissioned network are known to one another, and therefore have an intrinsic interest in participating in the consensus making process. This community of participants want to share data with a greater degree of security. Without needing to run proof of work mechanisms, they can resolve more immediate problems than on a public cryptocurrency blockchain. Blockchains can be used to record promises, trades, transactions or simply items we never want to disappear. Mirrored exactly across all nodes in a given network, it allows everyone in an ecosystem to keep a copy of the common system of record. Nothing can ever be erased or edited. All businesses participating in a commercial ecosystem need a ledger to contain a record of transactions. It is vitally important to know that your copy of the ledger is identical to others’ in the network.

Additional Information

The Linux Foundation is an all-remote workforce that hires world-class talent. We are as passionate about providing a flexible and supportive work culture as we are about open-source software. Collaboration is in our DNA, and we pride ourselves on being able to work closely together while not being tied to an office. We offer exceptional benefits - e.g., top of the line healthcare/dental/vision plans, unlimited PTO, and 100% 401k match up to the IRS-defined limit per year.

The Linux Foundation is an Equal Opportunity Employer.

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