Manager, Digital Marketing

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Responsibilities:

• Manage and provide coaching and support for Digital Marketing team members
• Oversee global digital marketing initiatives to support multi-department (Demand Generation, Customer Marketing, and Partner Marketing) programs in achieving MQL and revenue generation goals
• Manage the ongoing governance and optimization of website content & development ensuring a balance between user experience, brand, SEO, and CRO requirements
• Lead the integration of acquired business’s websites, content and digital marketing channels to achieve business objectives
• Support the creation and optimization of PPC campaigns across paid search and paid social platforms including Google Ads, Bing Ads, LinkedIn Ads, Facebook/Instagram Ads and 6sense ABM advertising
• Manage digital marketing team members to ensure every element of digital campaigns is aligned for success (audience segmentation, ad copy, landing page experience, budget, etc.)
• Champion the implementation of multi-touch reporting solutions
• Lead, plan, and execute regular experimentation strategies through A/B testing that will optimize conversion rates and acquisition costs

• Bachelor's Degree in Marketing, Business, Finance, or relevant field of study
• 6+ years experience in Digital Marketing preferably with agency and client-side experience
• 4+ years experience with paid media channels including Google Ads and LinkedIn Ads
• 2+ years experience in B2B Marketing required
• 2+ years experience in people management
• Expert-level experience with Google Analytics
• Superb analytical acumen and reporting/Excel experience
• Experience executing projects with cross-functional dependency
• Experience with ABM campaign management and tools (6sense, Terminus, DemandBase) is a bonus

All your information will be kept confidential according to EEO guidelines.

*insightsoftware is unable to provide sponsorship*

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **