Manager, Digital Marketing

at

insightsoftware

Raleigh, NC
Full Time
1y ago

Company Description

insightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!

Job Description

Responsibilities:

  • Manage and provide coaching and support for Digital Marketing team members
  • Oversee global digital marketing initiatives to support multi-department (Demand Generation, Customer Marketing, and Partner Marketing) programs in achieving MQL and revenue generation goals
  • Manage the ongoing governance and optimization of website content & development ensuring a balance between user experience, brand, SEO, and CRO requirements
  • Lead the integration of acquired business’s websites, content and digital marketing channels to achieve business objectives
  • Support the creation and optimization of PPC campaigns across paid search and paid social platforms including Google Ads, Bing Ads, LinkedIn Ads, Facebook/Instagram Ads and 6sense ABM advertising
  • Manage digital marketing team members to ensure every element of digital campaigns is aligned for success (audience segmentation, ad copy, landing page experience, budget, etc.)
  • Champion the implementation of multi-touch reporting solutions
  • Lead, plan, and execute regular experimentation strategies through A/B testing that will optimize conversion rates and acquisition costs

Qualifications

  • Bachelor's Degree in Marketing, Business, Finance, or relevant field of study
  • 6+ years experience in Digital Marketing preferably with agency and client-side experience
  • 4+ years experience with paid media channels including Google Ads and LinkedIn Ads
  • 2+ years experience in B2B Marketing required
  • 2+ years experience in people management
  • Expert-level experience with Google Analytics
  • Superb analytical acumen and reporting/Excel experience
  • Experience executing projects with cross-functional dependency
  • Experience with ABM campaign management and tools (6sense, Terminus, DemandBase) is a bonus

Additional Information

All your information will be kept confidential according to EEO guidelines.

*insightsoftware is unable to provide sponsorship*

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **

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