Content Strategist

at

Metia

Bellevue, WA
Full Time
1y ago

Company Description

Why we're awesome

We’re an independent marketing agency with big ambitions. We have offices in London, Seattle, Austin, and Singapore. Our clients are large corporations and ambitious start-ups who look to us for strategic marking expertise. We provide an end-to-end experience based on scalability and measurable outcomes.

Metia has strategic services designed to support our clients in the areas of Insight, Content, and Demand. These services are based upon deep expertise, proven methodologies, and are enabled by unique tools and systems.

In the past two years we’ve delivered marketing campaigns into almost 90 countries and 40 languages.

Job Description

Metia believes that delivering the right content to the right customer in the right context is key to successful marketing, and the Content Strategist’s utmost responsibility is to help these three things converge. You can expect to work with a diverse range of clients and verticals on wide variety of project types. This includes not only the front-end work of messaging and user journeys but also the back-end work of putting the models and processes in place to deliver and maintain the resulting content.

At Metia we also believe in a culture of discovery, where the range of projects you’re involved with won’t be limited by your skillset but rather will be determined by your curiosity.

What you will do

  • Partner with clients and agency team to understand goals and objectives and to define measurable success

  • Conduct content discovery work to get at the heart of content needs

  • Participate in workshops and interviews with stakeholders and users
  • Partner with the strategy and insights team in discovery and application of audience insights

  • Audit and map content toward a variety of outcomes, like message prioritization, journey phases, channel planning, and gap analysis

  • Define content models and metadata recommendations for CMS design, information architecture, and UX design

  • Build content governance frameworks (including deliverables like workflows, guides, templates, and calendars) to set the plan for creating, curating, and maintaining content in accordance to the strategy

  • Evaluate content performance and make recommendations based on quantitative analysis

  • Keep a finger on the pulse of content strategy trends and best practices in the industry

Qualifications

Why you’re awesome

  • 5 years of agency experience in digital content projects within the B2B tech space
  • Experience working with varying levels or complexity when it comes to business structures and dynamics
  • Passion and high standards for quality content and user experiences

  • Ability to listen and translate ideas into actionable, measurable strategies

  • Ability to manage and effectively prioritize workload

  • Strong business and creative writing abilities 
  • Strong editorial and communication skills

  • Keen attention to detail

  • Analytical skills to draw insights from qualitative and quantitative data

  • Familiarity with SEO and UX best practices

  • Familiarity with content best practices across digital channels, including email, social media, websites, and search

  • Desire to grow your storytelling skills

Additional Information

Life at Metia

Metia is an independent agency where the opportunities to take on more responsibility move as quickly as you can create them. If you relish change, enjoy new challenges and seek to excel at your profession, this is the environment for you.

Metia employees enjoy an exceptional benefits package. In addition to a competitive salary, our package includes four weeks of paid vacation (as well as paid holidays and personal days off), paid sick leave, 100% employer paid healthcare, 401(k) participation, training opportunities, and many more.

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Onkar By: Onkar