Senior Analyst, Performance Media Activation


Publicis Groupe

New York, NY
Full Time
3y ago

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

The role of the Senior Associate, Performance Media Activation is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Manager in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associate.

Our team is energetic, fun and collaborative. We work on the performance and acquisition part of the account. We are committed to developing good work and enjoy our jobs and team.

Role Objectives:

  • Assist the Manager in development of digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (Prisma, MediaTools, IAS, DCM) 
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
  • Ensure proper execution of digital media plans by monitoring buys/schedules
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Prepare media authorizations per approved plans/project request


  • 1+ years of Media experience 
  • MediaTools and Prisma knowledge is a must
  • Proficiency with DCM & IAS
  • Strong proficiency within Excel and PowerPoint
  • Strong communication and presentation skills 
  • Professional, with strong teamwork skills 
  • Curious and motivated
  • Solution-oriented problem solver
  • Adept at time management and handling shifting priorities

Additional Information

All your information will be kept confidential according to EEO guidelines.


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Onkar By: Onkar