Director of Content Marketing

Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.

With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Every business in the world can use Postal.

Postal has raised over $30m in two rounds over the last 24 months from top tier investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). Partners include Salesforce, Hubspot, Adobe, Outreach, Saleloft, Amazon, and Shopify. 

Our nationally recognized founding team has led multiple high-growth startups to over a $1B in market value and exits. Employees come from all walks of life and from various locations across the US and enjoy a comfortable work/life balance. Our headquarters are based in San Luis Obispo, CA and we are focused on taking care of employees, customers, and partners.

Postal is looking for an experienced Director of Content Marketing to build our content engine to power and expand the reach and quality of our content strategy. As part of the marketing team, you’ll lead the development and implementation for all of Postal's content marketing strategies. You will oversee all things content—curation, creation, dissemination— ensuring that what we share is consistently thoughtful, on brand, valuable, and timely.

Responsibilities:

• Act as editor-in-chief while overseeing Postal’s B2B editorial calendar, and champion copy standards and voice & tone guidelines across the customer lifecycle

• Develop and execute an effective B2B content marketing strategy that powers lead generation through SEO, customer engagement, and sales demand from our key ICPs.

• Take a deeply customer-centric approach to create compelling content for each of our segments and buyer personas while optimizing for SEO

• Build the strategy to grow and manage the Postal community

• Establish Postal as a thought leader, monitoring industry trends and leveraging product data insights to develop meaningful, relevant content for our audience and industry

• Manage a network of freelance writers to create a scalable content production process that balances quality and creativity with speed to market

• Create content KPIs tied to overall marketing goals and aligned with key business priorities, with an emphasis on testing and learning

• ​​Bachelor's Degree 

• Minimum of 6 years experience writing for B2B, SaaS or equivalent. 

• Excellent written and verbal communication skills.

• Samples of engaging marketing materials such as website content, e-books, blog posts, case studies, videos, infographics, emails, etc.

• Experience with or around SEO best practices.

• Excellent copyediting, communication & project management skills

• Self starter and able to work independently and create a plan for achieving business objectives

• Organized and able to manage projects efficiently and effectively

At Postal.io we believe in a strong work/life/spiritual balance that only comes with a strong company culture that supports its people to do their best work.  We don't take ourselves too seriously, but we do have high expectations for our team and we ask that they have the same for us.  We embrace people for who they are, and believe that diversity, inclusion and belonging are our greatest strengths. Perks include continuous learning opportunities, healthcare benefits, 401(k), unlimited PTO, equity, team outings, volunteer opportunities, and more.