Principal Product Writer, Cash App



New York, NY
Full Time
2y ago

Company Description

It all started with an idea at Square in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, and save to our millions of monthly active users. We want to make the world’s relationship with money more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and we’ve got offices and remote teammates across the globe. Our offices are great, but many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at to learn more!

Job Description

The Cash App Writing Team is growing, and we’re looking for a master of the UX writing craft to lead our expansion into global markets. We believe good writing is crucial for Cash App; clear and approachable language helps people understand what’s going on with their money and feel empowered to take on everything from taxes to bitcoin.

As our principal product writer for the global track, you will own the expansion and evolution of our voice and tone for an international audience. You’ll partner with leaders in design, research, operations, localization and more to bring our mission of leveling the financial playing field to the world. 

This role reports to our Head of Writing.

You will:

  • Immerse yourself in the Cash App brand and help us level up our voice, tone, and writing standards.
  • Craft the vision for writing on a global scale and partner with the Head of Writing and other company leaders to bring it to life.
  • Establish yourself as a craft leader and trusted partner to designers, researchers, product managers, analysts, and engineers on high-priority projects.
  • Develop a UX and content strategy point of view and influence the product development process from concept to launch.
  • Set the bar for copy and craft, and help other UX writers on the team to polish their work to perfection. 
  • Find intuitive and elegant solutions, creating copy that resonates with our growing audience and provides measurable value to the business.
  • Seek feedback on your work, build consensus among your team, and bring stakeholders along with your recommendations.


You have:

  • 12+ years experience in content strategy, UX writing, content design (or whatever you happen to call it)
  • Exceptional writing skills and passion for the craft
  • The ability to work autonomously, and the tact to know when to get buy-in from key stakeholders
  • Strong UX and systems thinking, plus insight into product strategy
  • Experience building successful cross-functional partnerships
  • A portfolio that showcases your writing, any relevant work on mobile apps, and a range of content strategy deliverables

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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Onkar By: Onkar