Marketing Operations Manager

at

Publicis Groupe

New York, NY
Full Time
1y ago

Company Description

Walk the halls of SSW and you'll find a rather spirited and passionate group of people. It's a stimulating assembly of professionals—writers, managers, strategists, art directors, planners, analysts and developers.  

We believe the only way to move people to live healthier, happier lives is to create ideas that move them emotionally. Never powered by reason alone, people – whether they’re consumers, caregivers, doctors or payers – are motivated to take action by emotion. Only when people feel something will they be willing to do something.  

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting and medical education to pharmaceutical and wellness brands. Today, we're dedicated to continuing that legacy by raising the bar and crafting award- winning work online, on-air, in print and in-office. Going beyond addressing simply the absence of illness, our vision is to inspire a healthier, happier world. Together, we strive to help brands thrive in today’s culture of wellbeing by leveraging the power of Wellness IntelligenceSM. 

Job Description

We’re searching for a Manager of Marketing Operations who will be responsible for aligning on the overall brand and business objectives and overseeing and executing the agency’s marketing operations responsibilities. This role will serve as the day-to-day lead across a range of projects over various points in their lifecycle, working closely with a multi-capability, cross-agency team to ensure delivery on behalf of our clients. The manager will integrate across multiple brands or accounts and across different offices to support and deliver on the requirements to execute programs effectively and efficiently.

Responsibilities to include:

  • Working with the agency account teams, strategists and other Marketing Operations team members to understand the overall brand and business objectives
  • Day-to-day oversight and leadership on digital projects that require Marketing Operations support, including CRM/email, omnichannel campaign development, personalization, chat solutions, SMS/MMS enablement and data integrations
  • Providing colleagues and clients with a point of contact/leadership across all phases of project work and escalating issues/opportunities to more senior Marketing Operations team members
  • Contributing to defining scopes of work including assumptions, hours and timing required to complete a project
  • Identifying and communicating project-specific insights based on CRM/channel best practice and performance data
  • Development/oversight of business rules/requirements documentation for driving successful CRM programs
    • Build correct checks and balances to ensure flawless execution and escalation protocols
  • Ownership of requirements documentation for campaign assets, defining experience requirements, link parameters and data capture
  • Identifying areas of improvement and creating solutions to be implemented; proactively providing guidance on campaign operations considerations and requirements, practices and priorities
  • Scheduling, follow-up and management of vendor/partner functions to adhere to schedules
  • Assessing data available or required against project needs in order to determine requirements for capture, integration and validation
  • Overseeing detailed data processing specifications/flows for vendors and client IT organizations in best-in-class fashion
  • Working knowledge of data privacy regulations/policies, email marketing best practices (CAN-SPAM, GDPR, CCPA, etc.)
  • Contribution to thought leadership material including case studies of program work, vendor/partner alignment materials, new business pitch support, etc.
  • Supporting the representation of the Marketing Operations capability within the agency and providing a critical operational leadership role within the organization, with proven ability to mentor, teach, instruct and directly manage junior staff as well as interact with/influence more senior agency/vendor staff
  • Ongoing client interactions for specialized areas of Marketing Operations input
  • Ensuring quality control assurance on all vendor processes
  • Ability to travel domestically 1-2 days a month overnight as needed

 

 

Qualifications

To qualify, you’ll need:

  • 4-6 years of CRM/email marketing, digital and data-operations experience, personalization and strategic level thinking
  • Deep familiarity with CRM marketing channels and platforms, as well as ability to work within complex programs
  • Experience with CRM/email marketing strategy, design and operations as well as omnichannel data integration, enablement and testing
  • Demonstrated ability to create, follow and validate testing policies and plans across various data and marketing channels, ensuring quality control across all processes
  • Experience working with digital projects in healthcare or other highly regulated environment
  • Ability to balance and prioritize across multiple projects, agencies and clients
  • Industry knowledge around best practices and data privacy
  • Excellent time management and communication skills
  • Proven record of driving self and teams towards project goals
  • Prior successful experience managing one or more large-scale client engagements
  • Knowledge of the marketing automation industry landscape and the various platforms
  • Experience with campaign management tools/email tools a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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