B2B Content Writer



Mumbai, India
Full Time
3y ago

Company Description

We don’t just collect data we connect data. 

We have the best data and the best tools. We continuously challenge conventional approaches to market research, and we disrupt our industry to ensure that our clients always get the best solutions.

YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of 9 million people worldwide, with 33 million interactions and billions of data points. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform. We have 34 offices in 22 countries and panel members in 38 countries. 

We are fast, fearless, trust each other and care about getting it right. 

Job Description

YouGov are adding to their B2B Content team. This new role that will be responsible for creating articles that showcase our data to clients and prospects.

This is an exciting, varied role that will cover everything from the tech industry to video gaming and everything in between. This content will be the basis for PR and marketing activity, attracting prospects and engaging and informing existing clients.

What will I be responsible for?

  • Be part of a team providing a range of content (blogs, analysis pieces etc) to support the company’s marketing activities
  • Work across a range of sector verticals (eg automotive, sport, retail, leisure) to produce interesting and engaging content based on the data collected from YouGov
  • Specialise in a handful of these sector verticals (and although vertical-specific knowledge is helpful, it is not essential)
  • Produce content relevant to markets around the world
  • Support the production of regular sector-specific newsletters targeted at decision-makers within those industries.


Required skills:

  • Good writing skills and attention to detail
  • Excellent written and spoken English
  • Strong numeracy skills
  • Ability to interpret data
  • Strong organizational and time management skills

Additional Information

Why Join YouGov?

  • Opportunity to join a global Marketing & PR team.
  • Exposure to a wide range of business users and across the globe
  • Exposure to numerous sectors within this position.
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