Social Strategist


Publicis Groupe

Chicago, IL
Full Time
3y ago

Company Description

We're a new kind of agency, built from the largest pure play CRM agency in North America and the industry-leading capabilities of Epsilon Agency to mine our data for the human insights that drive growth for our clients. At Hawkeye Agency, we believe that in order to win, and for our clients to win, data has to be at the core of how we make decisions, how we make the work, and how we go to market.

We call this approach "experience orchestration" — that is, providing a customer the best next experience, across all channels and all moments of their journey, in a way that addresses their needs and our clients’ business goals.

Job Description

The Social Strategist is the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Social Strategist is expected to apply social mastery to deliver against the client(s) goals. They will work closely with their Director in the development and communication of all strategy while owning tactical execution. In addition, the Social Strategist is responsible for day-to-day management of the Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.

Role Objectives

  • Contribute to account strategy including budget development, KPIs, partner selection, new tactics, and tracking industry developments
  • Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
  • Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
  • Provide direction to Analyst(s) to conduct research necessary to build a new campaign
  • QA and oversee trafficking of approved plan into social platforms
  • Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
  • Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
  • Develop and recommend optimizations and/or testing plans
  • Pull data and research components needed for new business pitches
  • Contribute to development of agency level POVs on industry happenings
  • Primary party responsible for customization of agency POVs for individual clients


  • Bachelor’s Degree
  • 3-5+ years of paid social media experience, ideally in an agency environment
  • Mastery of social platforms
  • Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
  • Excellent written, verbal, and interpersonal communication skills
  • Formal and Informal presentation skills are a must
  • Demonstrated critical thinking and problem-solving skills
  • Excellent project management and organization skills
  • Ability to work successfully with teams on multiple projects under tight deadlines 
  • Proven leadership ability
  • Demonstrates initiative and growth mindset
  • Collaborative approach/attitude
  • Certifications in social platforms (Twitter flight school, Facebook Blueprint) highly preferred
  • Experience in social SAS preferred - i.e. 4C

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar