We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
What we’re looking for:
The Informa Markets - Engineering group is seeking an experienced marketing professional to help drive results and revenue for an established B2B media portfolio serving engineers and manufacturing professionals across six brands. The ideal candidate is a motivated marketer able to hit the ground running on the development, execution, tracking, and reporting of a variety of client- and audience-facing multichannel campaigns. Reporting into the VP, Content & Strategy, the Marketing Specialist will collaborate closely with the editorial, sales, sales support, creative, marketing services, and custom product teams to achieve objectives.
You are accountable for:
Crafting compelling copy optimized for each channel that resonates with our communities and clients alike and drives conversion and measurable results in line with business objectives
Planning and executing on a variety of audience-facing campaigns, including promotion for a high volume of marketing service lead-gen products for clients; brand- and product-focused awareness campaigns; and promo of an annual awards program
Developing and executing on sales marketing plans in line with business objectives that drive leads, conversion, and, in turn, revenue growth
Focusing on new business/prospect lead-generation campaigns, nurture campaigns, and client engagement & retention campaigns
Evaluating and testing lead nurture pathways within Eloqua, and continuously researching lead nurture best practices to improve results
Examining marketing spend to revenue ratio and sales engagement with content and collateral to drive continuous improvement and growth opportunities for sales marketing
Tracking, measuring, and analyzing marketing initiatives and campaign performance to evaluate success, create benchmarks, and inform tactics for continuous improvement of marketing activities
Collaborating closely with sales, editorial, and creative to produce professional and effective marketing collateral, including media kits, PPT decks, one sheets, promos, infographics, etc.
Managing house ad program booking and creation
Overseeing efforts to obtain valuable customer and audience insights to inform business tactics and strategy
Increasing market visibility, branding, and awareness, including oversight of internal and external live & virtual event participation
Adhering to the media marketing budget
Completing other ad hoc marketing assignments, as needed
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Click on apply will take you to the actual job site or will open email app.