Campaign Analyst, Point of Sale & Customers

at

Square

San Francisco, CA
Full Time
3y ago

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square's mission is economic empowerment, and our team supports this by using data to understand and empathize with our customers, thereby allowing us to build a remarkable product experience. As a Campaign Analyst on the Point of Sale & Customers team, you will report to the data lead and use Square's rich data to target marketing campaigns and analyze the performance of those campaigns. You will partner with the product marketing managers to translate qualitative audience definitions into real-world of customers. We are looking for a passionate analysts to join our data team for each of the following product areas:

SPOS - The Square Point of Sale refers to Square's iconic point of sale software which serves a diverse set of businesses. As a campaign analyst on the team, you will help build go-to-market plans for Square Point of Sale.

Add-ons - In addition to ensuring businesses take credit card payments, Square offers a variety of add-on features to help run and grow a business: team management, customer loyalty and gift card offerings, and marketing resources. As a campaign analyst on the team, you will help work on go-to-market plans for all of these add-ons products.

You Will:

  • Partner directly with the product marketing team to understand and establish target audiences for marketing campaigns.
  • Use Square data to translate audience definitions into actual campaigns.
  • Curate the historical library of audiences and maintain context as new data sources become available.
  • Analyze campaign results and report campaign performance to a broad audience of company partners.
  • Partner with paid media leads and brand managers to identify opportunities to improve marketing campaigns and programs.
  • Lead channel deep dives to solve known problems, uncover new opportunities to promote more growth, and identify opportunities to increase spend
  • Standardize campaign performance analytics, develop framework for socializing performance results and insights

Qualifications

You Have:

  • Expert-level fluency with SQL.
  • 2+ years of analytics experience or equivalent.
  • Experience exploring and understanding large complex datasets and data systems.
  • Experience working with partners, including creatives, engineers, and product marketing managers.
  • Familiarity with maintaining a backlog and performing independently.

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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Onkar By: Onkar