Field & Channel Marketing Manager for Italy, Austria & Switzerland


Palo Alto Networks

Milan, Italy
Full Time
3y ago

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission: 

Being the cybersecurity partner of choice, protecting our digital way of life. 

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are. 

We’re changing the nature of work. Palo Alto Networks is evolving to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks.  And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

Job Description

Your Career

We’re looking for a results-oriented, performance-driven Marketing Manager to build, manage and execute the Marketing plans for Italy and the Alps (Austria and Switzerland). You will partner with the District Sales and Channel Teams and the EMEA Geo Go-To-Market teams to build data-driven plans supporting Go-To-Market and regional sales/channel strategies to generate awareness and drive quality pipeline with a target contribution for the business. The successful candidate will have a proven record of field and channel marketing experience - and isn’t afraid to roll up their sleeves.

Your Impact

  • Develop, refine and orchestrate the plans in region based on the SEUR marketing strategy in alignment to the sales and channel business objectives and Go-to-Markets (XGTM) priorities and strategy

  • Formulates and agrees with a select group of focused partners their Marketing plans, execution methods and objectives. Monitors the executions of the channel marketing plans in accordance to Palo Alto Networks guidelines

  • Drive local, high-touch, thought leadership activity to build C-level relationships

  • Directly execute and own a broad range of critical components of your marketing plans focused on distinct strategic focus areas

  • Educate, enable and support your sales/channel teams on how to leverage and utilize the marketing campaigns and activities running in the region.

  • Educate and enable the sales team on accepting and converting leads to opportunities.

  • Drive regular communication on metrics and cross Go-To-Markets marketing activities execution progress for Alps & Italy, including activities managed centrally by the marketing GTM teams touching your area. 

  • Reviews and assesses the results of the executed activities/plans and monitors the sales & channel organizations follow up to measure the ROI.

  • Effectively manage co-marketing funds with partners and monitor spending as per Palo Alto Networks guidelines: Co-marketing participation is proposal based and approved on the clear business value to both Palo Alto Networks and our NextWave partners as well as the expected results associated with the agreed marketing activity.

  • Deliver an operational excellence cadence by managing budgets, SFDC campaigns and leads process to meet operational targets and SLAs

  • Manages the execution agencies and re-evaluates their services and prices and monitors their executions periodically.


  • 8-10 years best-in-class B2B marketing experience within the IT industry. 

  • Languages needed: Fluent in English & Italian, German is a plus!

  • “Do whatever it takes” attitude. A unique and proven ability to execute, day in and day out, at an incredibly high level against consistent results.

  • Good communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.

  • Ability to influence and build trusted relationships with direct and matrixed stakeholders.

  • Ability to learn and be able to  articulate the Palo Alto Networks Story and GTM pitches.

  • Good understanding of business management and operations including finance, revenue and pipeline principles.

  • Experience in digital marketing is desirable.

  • Willingness to learn, embrace challenges, persist in the face of setbacks, see effort as a path to mastery, learn from constructive criticism and find lessons and inspiration in the success of others.


Additional Information

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis. 

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected]

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

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