Senior Relationship Marketing Strategist

at

dentsu

Overland Park, KS
Full Time
2mo ago

Company Description

About DEG, a Merkle Company

Digital is in our DNA. Since our founding in 1999, DEG has become one of the fastest-growing agencies in the country. A member of Dentsu, we are a global, full-service digital experience agency crafting solutions that help national and global brands meet their business objectives. While other shops are now working to grow their digital presences, we were born here.

Our associates are always evolving and finding new ways to collaborate together to solve our clients’ toughest challenges. After all, at DEG the best idea wins—no matter where it comes from.

Here, you can grow and pursue your passions, prioritize your family, contribute to your community, and actively travel. Our “work hard, play hard” mentality provides everyone with a fun, casual work environment that embraces new and better ways of doing things, and new and better things to do for our clients. The result is consistently being named one of the best places to work.

The question you must now ask is: Are you ready to evolve?

Job Description

At DEG, a Merkle Company, we embrace new ways of connecting with consumers—harnessing creativity, strategy, and technology to craft data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact.

We are seeking an Associate Relationship Marketing Strategist - to aid our clients in the success and management of their one-to-one marketing campaigns including, but not limited to, email and mobile. This role is required to provide a proactive service level to many clients, maintain strong relationships with those clients, and coordinate internal resources. This position is an associate-level with some client-facing representation of the Company and ultimately responsible for the success of our clients campaigns. Therefore, it is imperative that this person presents a professional and poised demeanor.

Responsibilities

  • Assess a client's current programs to plot current level of sophistication with relevant recommendations to improve; track the sophistication over time.
  • Support strategic initiatives for digital marketing clients by first identifying strategic objectives and goals and then translating those into actionable, measured projects.
  • Draft business requirements for the projects, as a key stakeholder in the solution.
  • Consult and advise at key inflection points in the project development to ensure the solution end state is as the strategist envisioned.
  • Draft interactive briefs for email and mobile campaigns to provide direction to creative teams for products, content, offers, key messaging, etc.
  • Support client teams through journey mapping and business consulting workshops to develop long-term plans and identify gaps in customer experiences.
  • Develop and deliver Quarterly Plans and Statements of Work focused around cross-channel marketing campaigns to achieve client objectives.
  • Analyze campaigns, subscriber data and other reporting (such as Google Analytics, Tableau, etc.) to identify profiling opportunities, segmentation, key insights, trends and recommendations.
  • Review campaign metrics in SFMC to determine campaign success and opportunities for improvement.
  • Work in conjunction with the Analytics and Insights team to deliver ROI forecasts for the any program recommendations.
  • Develop and present acquisition recommendations to effectively grow a client's subscriber and customer base through relevant cross-channel strategies.
  • Be well versed in Salesforce Marketing Cloud functionality, features and capabilities to ensure recommendations are in-line with a client's account capabilities.
  • Increase the sophistication of the client's programs year-over-year.
  • Serve as an advisor to the client for email deliverability.
  • Serve as a key client service contact, providing consultative guidance as it relates to email and mobile marketing best practices and industry trends.
  • Serve as an internal subject matter expert on the client's products/services and competitive advantages.
  • Develop and deliver best practice thought leadership via speaking engagements, webinars, blog articles and more.
  • Meet quality assurance standards when overseeing creative and campaign execution to ensure accuracy and client satisfaction.

Qualifications

  • 7-10 years of client-facing digital marketing experience required, with heavy emphasis on email marketing. Experience should include campaign ideation, platform integrations, subscriber data flow, strategic advisement, deliverability and client relationships.
  • 5+ years of large-scale retail, CPG or agency experience
  • Comfortable with public speaking and delivering presentations to small and large groups.
  • Strong organizational skills and attention to detail.
  • Demonstrated writing/communication, interpersonal and client relationship skills.
  • Ability to adeptly multi-task several projects at one time.
  • Excellent logical reasoning and analytical skills.
  • Experience with Microsoft Office applications (PowerPoint, Word, Excel).
  • Strong work ethic.
  • Desire to build technologically advanced marketing programs.
  • A related college degree or equivalent is required.
  • Remote candidates welcome

 

 

A background in eCRM, data analytics, consulting, strategic planning, or business intelligence is strongly preferred but not required. Applicants with experience utilizing the Salesforce Marketing Cloud (aka ExactTarget) platform will be given special consideration. Experience with mobile marketing campaigns preferred but not required.

Additional Information

Benefits

  • Multiple health plan options, including supplemental insurance and pre-tax FSAs
  • Life insurance, AD&D, and short- and long-term disability plans with company-paid premium
  • Ample paid time off, holidays, and flex time
  • Fully paid leave for new parents, including maternity, paternity, and adoption leave with financial assistance
  • Additional paid-leave options, like military leave for active duty service members deployed to full-time service and disaster leave for those who experience a natural disaster affecting themselves or their immediate family
  • 401(k) retirement savings plan with auto-enrollment and a company-sponsored matching program
  • Bonus plans based on company and individual performance
  • Culture Club social events throughout the year
  • Free refreshments, including soda, juice, sparkling water, and Roasterie hot and nitro cold brew coffee in our company coffeehouse, as well as free on-tap and bottle beer for our weekly Beer:30

DEG, a Merkle Company, is an equal-opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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