Head of International Marketing - Informa Financial Intelligence


Informa Group Plc.

Cambridge, MA
Full Time
3y ago

Company Description

Are you passionate about creating great customer experience through effective and efficient global marketing activities?

Do you love data and building analytics that tell the story around marketing’s influence on business growth?

If so, we want to hear from you.

Informa Financial Intelligence (IFI) is currently seeking a talented Head of Marketing  to lead our marketing efforts. We are an expanding global business, offering excellent opportunities for a career-driven highly experienced marketing leader looking to establish a successful career in a market leading and ever-growing company. IFI provides a portfolio of products and services helping customers in financial institutions, including investment banking, asset management, and wealth management.

Our IFI portfolio provides unparalleled insight into market opportunity, competitive performance, customer segment behavioral patterns, and performance through our specialized research, intelligence, and insight. We proudly help financial institutions ‘cut through the noise’ to understand trends, forecast performance, develop products, enhance returns, and make informed decisions. There has never been a more exciting time to join Informa. Informa Intelligence, part of the wider Informa group, is a FTSE 100 global digital publishing company providing market intelligence, news and analysis, bespoke consulting services, industry events and specialist online training to millions of customers worldwide.  


Job Description

Role Purpose:

Lead and deliver evidenced organizational revenue growth, and an increase in customer satisfaction, through the effective choice and application of Marketing technology, process and resources. Work cross functionally to build a single Marketing program, bringing together the go to market and infrastructure initiatives that will drive maximum return on investment.

Key Responsibilities:

Planning, reporting & processes

  • Create an operating model and plan for the Marketing function
  • Build, project manage and report on the overall Marketing program of work
  • Build reporting and analytics to illustrate Marketing return on investment
  • Define and manage required marketing budgets
  • Create and embed the required processes for Marketing success
  • Define and deliver the customer data needed to achieve lead conversion rates
  • Define and manage the Marketing attribution and lead scoring model

Customer experience

  • Outline the desired cross functional end to end customer journey and gain cross organizational support
  • Drive customer retention by outlining and embedding new user onboarding and adoption processes, test and evidence their effectiveness
  • Build and execute integrated customer satisfaction measurement mechanisms across the customer journey

Team success

  • Ensure teams have the knowledge and skills to follow the processes outlined and use tools and technology to full effect
  • Manage the Marketing team training program and new employee onboarding experience
  • Demonstrable ROI from marketing investment


  • 10 years’ experience in B2B marketing (SaaS, business data, analytics, or complex B2B solutions and products preferred.)
  • Must have a comprehensive understanding of marketing planning, product marketing, marketing communications, budget management, campaign planning and execution as well as the knowledge of the processes and tools necessary to support these activities. 
  • Ability to travel as needed

Competencies and Skills required to be successful in role:

  • Knowledge of the full marketing mix.
  • Working knowledge of all B2B Marketing competencies: product marketing, marketing communications, sales enablement, campaign planning & execution.
  • Excellent knowledge of the processes and tools necessary to support these activities. 
  • Strong leadership skills, with the ability to align activities to strategic priorities and develop relationships across the organization. 
  • Outstanding project and program management skills with ability to manage multiple projects and streams simultaneously, deliver on-time results and within budget.
  • Proven track record in building Marketing attribution models and the processes and tracking required to power them.
  • Excellent written, presentation, and verbal communication skills. 
  • Knowledge of leading a customer database strategy.
  • First rate analytics skills.

Proven track record in:

  • Building operating models for B2B Marketing functions.
  • Defining successful ROI, marketing goals, strategy and plans.
  • Defining and delivering analytics that demonstrate performance to defined hypotheses.
  • Building the case for and selecting third party suppliers & marketing technologies.
  • Prioritizing and securing cross-functional resources and budget aligned to team and business goals.
  • Building and embedding processes across marketing team.
  • Leading cross-functional teams for success.
  • Building the customer data coverage and completeness needed.
  • Communicating and managing upwards and downwards.
  • Delivering both commercial success and superior customer experience.


  • Makes the complex simple
  • Comfortable challenging the status quo
  • Process driven with a systematic approach to getting things done
  • Can do attitude: flexible & adaptable
  • Is always the voice of the customer


Additional Information

Why work at Informa  

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development  
  • 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!  
  • Competitive Benefits with 401k match 
  • Paid parental leave 
  • Work with a high quality of specialist products and service  
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
  • ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

See how Informa handles your personal data when you apply for a job here.

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