B2B Content Writer, APAC



Singapore, Singapore
Full Time
3y ago

Company Description

The Company

YouGov is an international market research and data analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them. 

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 15 million people provides us with thousands of data points on consumer opinions, attitudes and behaviours. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.

The Culture

 Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

The Role

We are searching for a B2B Content Writer to use our proprietary data to shed light on topics that are interesting to businesses and brands across the Asia-Pacific region. In this role you will bring your stories to life using data visualization to grab an audience, and present information in the most effective way possible.

You'll develop stories to react to news events, as well as explore topics that are relevant to businesses and brands using YouGov’s data. You will report the findings in an accessible but authoritative way, balancing compelling copy with clear visuals.

What will I be delivering?

  • Using YouGov’s data products and services to ideate, research, and write stories for business media and sector titles as well as YouGov’s owned channels
  • Work collaboratively with the PR, marketing and sales teams to deliver stories, data and content that get YouGov attention with both the media and clients/prospects
  • Draft regular analysis pieces for the B2B-focussed outlets
  • Draft wider marketing content
  • Demonstrate a strategic understanding of YouGov data and its sources, relevance, potential, and value
  • Work to tight deadlines
  • Be an active participant in team meetings.


What do I need to bring with me?

  • Strong writing skills for news, analysis and client-facing content
  • Experience of writing accessible, public-facing content
  • Ability to “read” data and use it to tell a compelling story
  • An analytical mind
  • An eye for a good story
  • Thrive on covering topics that are interesting to brands and businesses
  • Self-starter who can work as an individual and collaborate with a team
  • Experience working with content management systems
  • Experience in presenting data in visual form
  • Ability to create, innovate, and take ideas from conception through to delivering the final product
  • Effective organisation skills and can-do attitude to deliver results, meet deadlines and manage time effectively.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar