PR Manager, APAC



Singapore, Singapore
Full Time
3y ago

Company Description

The Company

YouGov is an international market research and data analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them. 

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 15 million people provides us with thousands of data points on consumer opinions, attitudes and behaviours. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.

The Culture

 Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

The Role 

We are searching for a PR Manager to get media coverage in key Asia-Pacific markets for our proprietary data to make YouGov famous so we can attract clients and engage the public. In this role you will secure media exposure both with stories you develop yourself and by using content created by the wider YouGov team

What will I be delivering?

Your primary role will be in media relations. You’ll have excellent English language skills and ideally come from a PR or journalism background. You will need to love speaking to the media and be able to come up with interesting new ways to get YouGov’s data into our target outlets:

  • You’ll work with the content teams to create surveys across a range of topics – from current affairs and lifestyle to brand stories
  • You’ll work with global teams to adapt or repurpose their stories where appropriate, making them work for your local markets
  • You’ll need to have PR/journalism experience and a good knowledge of marketing and PR activities. We’ll expect you to be able to:
  • Sell the stories you write - through compelling press releases - across nine markets in APAC and targeting both B2B and B2C sectors
  • Identify key target media in the region (both B2B and B2C) and build good relationships with key journalists
  • Help develop and execute the PR strategy for the region
  • Take responsibility for PR measurement and evaluation in region.


What do I need to bring with me?

  • Be organised as you’ll be working across multiple markets in the region
  • Be a self-starter who can work independently and without daily supervision
  • Need to manage time effectively be able to work with teams across different countries (both in the region and across the globe)
  • Bring excellent written and verbal communication skills, supported by outstanding accuracy, proof reading and copy writing
  • Be able to “read” data and know your way around a spreadsheet
  • Ideally have at least 3-5 years’ experience in PR or journalism
  • Know how to craft stories and speak with the media
  • Be measured on your ability to deliver results, improve the quality and quantity of stories, as well as the levels of press coverage in the region

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar