Marketing Analytics Lead

at

Publicis Groupe

Miami, FL
Full Time
16 days ago

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Razorfish Data Science & Analytics team is driving adoption, usage and revenue for the ecosystem of a global technology client through Data Strategy, advanced reporting and Analytics.

The Role: leads the day-to-day work of the Data Science & Analytics team for specific products and service client needs.:

  • Deliver Data-driven, actionable insights   
  • Present insights to clients and internal teams in a compelling and relevant story with recommendations backed by robust analysis  
  • Develop strategies to help clients activate their analytics
  • Provide strategic guidance on analytics and measurement strategies
  • Develop an intimate understanding of our client’s business and their customers, and pro-actively identify ways to help our clients achieve their goals  
  • Work closely with account teams to identify opportunities, participate in new initiatives, and strengthen our position in digital transformation  
  • Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking  
  • Experience with campaign targeting, segmentation, test design/learning plans, reporting (including report automation) and optimization of: 
    • App data (usage/retention) 
    • Account data (first and 3rd party) 
    • Transactional data (services signups, offer redemption) 
    • Engagement data (email opens/clicks, push notifications taps, web visits and clickstream, banner clicks) 

Qualifications

Required Technical Skills:

  • Audience targeting, segmentation, test design/learning plans, reporting and optimization of campaigns across:
    • CRM channels (email, Push Notifications)
    • Website/mobile (Adobe/Google Analytics)
    • Paid Media
  • Data Mining / Profiling
  • Data Visualization: advanced Excel, Tableau, Looker, Power BI.

Preferred Skills:

  • Braze (or similar marketing automation platforms)
  • SQL
  • Adobe Test & Target
  • DMP/Digital media
  • Social
  • Other packages / platforms / skills

Who are you

  • Bachelor’s degree, in Marketing, Business, Engineering or a related field. MBA preferred  
  • 7+ years of work experience in a quantitative business environment with 5+ years in marketing analytics 
  • Passion for digital analytics, working with data and deriving insights to answer client business questions 
  • Experience leading and delivering marketing analytics engagements  
  • Strong knowledge of the digital space and digital analytics  
  • Strong communication and client service skills  
  • Strong organizational skills and attention to detail  
  • Strong consultative skills and the ability to challenge status quo and gain adoption  
  • Comfortable with working in and contributing to a fast-paced, team-based environment  
  • Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
  • Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
  • An understanding of master data management principles and data governance best practices
  • Proven ability to influence stakeholder and senior leaders, and manage organizational change

Additional Information

All your information will be kept confidential according to EEO guidelines.

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