Supervisor, Digital Media Planning

at

Publicis Groupe

Chicago, IL
Full Time
2mo ago

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers. 

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work. 

Job Description

The Digital Media Planning Supervisor will focus on servicing a pharmaceutical client in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers. 

The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to assist with strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand. 

Responsibilities: 

  • Manage planning with heavy collaboration across digital, TV, social, programmatic 
  • Own tactical plan development, recommendation building, and negotiations across their respective channels 
  • Collaborate and foster relationships with key partners including clients, internal teams, and leadership 
  • Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development 
  • Analyze data to inform purchase and channel allocation 
  • Develop guidelines & budget allocations 
  • Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development 
  • Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs 
  • Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities 
  • Responsible for management and development of Associates and Senior Associates 

Qualifications

  • Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent 
  • 3+ years of experience in media planning experience across media channels 
  • Strong digital media experience preferred 
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting 
  • Strong organizational, communication, and time-management skills 
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment 
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint 
  • Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus) 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar