Growth Hacker


Purpose Financial

Toronto, Canada
Full Time
3y ago

Company Description

At Thinking Capital, we’re changing the landscape of financial technology!

Simply put, our mission is to empower Canadian small businesses through innovative financial services. At the heart of our offering is our digital experience, which is powered by our proprietary software platform, our real time connections to a multitude of data sources and our advanced data science models. We are squarely in the corner of owners and entrepreneurs, providing for them, and at the right moment, the financial support they need to grow and thrive.

Job Description

We’re hiring a Growth Hacker to help support our company’s goal of delivering best in class digital experiences for our customers and partners.  This role is both technical and creative in nature, as you’ll work on planning and executing end-to-end experiments focused on optimizing the customer journey for Thinking Capital users.  The ideal candidate is one that loves owning initiatives and working with stakeholders across product, sales and service, engineering, UX, and marketing.  You’ll be joining a multi-disciplinary growth focused team of ‘thinkers’ where great ideas are put into action and not left on the whiteboard.


  • Define, Create and Run Experiments to improve Top of the Funnel  Conversions and Growth OKRs across various channels (Paid, Organic, Partner, etc.)

  • Design, Build and Test new Landing Page content, templates and experiences (we use Google optimize, Unbounce)

  • Explore new strategies and ways to drive activation, engagement, retention for Thinking Capital’s Product ecosystem

  • Define ways to personalize user experiences to delight customers from onboarding to activation 

  • Be the champion for continuous learning through experimentation and building growth loops

  • Partner with a variety of stakeholders across the organization from engineering, marketing, product, sales, UX to test and validate various hypotheses

  • Be the go to person for the Thinking Capital website, managing the day-to-day via the CMS, closely monitoring user behaviours to optimize for engagement and acquisition



  • A thoughtful problem solver that thinks critically and has a systematic approach to navigating complex issues

  • A  proven approach and methodology to driving experiments and validating hypotheses with data

  • Expereince with AB testing 

  • An entrepreneurial spirit and a willingness to learn new tools and systems 

  • Experience working with various Website CMS and Marketing Automation tools (would be a plus)

  • Naturally Empathetic, always thinking first about the customer - their motivations, needs and wants

  • Able to break down ambiguous data to gather valuable insights and to communicate them broadly

  • An understanding of the marketing funnel, key metrics that drive growth, identifying strategies to improve conversions

  • Can juggle multiple projects at the same time, managing deliverables and timelines with stakeholders

  • A design and UX focus, and are obsessed with attention to detail

  • Can Cultivate ideas of your own or of others, and are able to run with it with little guidance

  • Scrappy, you don’t let roadblocks slow you down, executing quickly to allow for continuous iteration and experimentation

Additional Information

Why you should join us:

Outstanding people:
Surround yourself with a high-performing, energetic and passionate group of people dedicated to the Thinking Capital Mission.

FinTech Revolution:
Be part of a team that is revolutionizing the financial system and redefining how Canadian small businesses access capital.

Fast-Paced Environment:
Take on complex projects in an innovative, start-up-like environment.

Amazing Culture:
Benefit from an amazing working environment offering you the flexibility to do your best work

Diversity of thought:
Join a team that values diversity and collaboration.

Thinking Capital is a leader in the Canadian FinTech industry and Canada’s largest non-bank lender to small businesses. Since its inception in 2006, the company has enabled over 16,000 businesses to quickly, conveniently and securely access capital to grow.

The company has offices in Montreal, Toronto and Ottawa. Thinking Capital is a subsidiary of Purpose Financial, a diversified financial services platform focused on addressing historically underserved segments of the market. Purpose is backed by OMERS and TorQuest Partners.

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Onkar By: Onkar