Director of Content/Editor


Informa Group Plc.

Des Moines, IA
Full Time
3y ago

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Farm Progress, a division of Informa Markets, is the market leader in the Agricultural sector. Our goal is to provide U.S. farmers, ranchers and producers with content on production practices, trade, marketing, government policy, new technologies, critical insights and analysis that will support this community with the tools to make informed decisions that will drive growth for their businesses. Farm Progress is the number one agricultural informational provider in the U.S., which utilizes print, digital, broadcast and events as communication channels for the Agricultural market.

Job Description

Informa Markets is seeking a full-time Director of Content\Editor for Wallaces Farmer, part of its Farm Progress Agricultural Portfolio. The Director of Content\Editor will be responsible for the management, strategic direction, content creation, competitive positioning, financial attainment of budgets, and the attainment of annual goals as set by the Sr. Director of Content for the Eastern Farm Progress brand group. This position will also be responsible for the content creation and brand editorial positioning of print, digital and social programs. Additional responsibilities include the management of content for the website, newsletter and print media, social community building and engagement, creation of galleries, editing of third party and internal staff-produced content, photography, and collaboration with colleagues that results in high-value content for the agricultural market. This position is fully integrated within the Farm Progress group and collaborates frequently with all departments within the portfolio. The ideal candidate is located in Iowa or is able to relocate to Iowa.

The key responsibilities are:

o    Managing and creating compelling original stories for daily digital and monthly print publications

o    Photographing stories that further conveys topics and information for agricultural producers

o    Managing assignments for internal and external staffs

o    Managing and developing future story ideas for digital, print and social networks by working with state and regional experts and industries authorities to report on the significant issues facing the region

o    Driving reader engagement with best practices of content creation for the agricultural audience

o    Creating social channel content and building community networks

o    Editorial position of the brand in the market

o    Management of photo galleries

o    Attainment of annual goals



The ideal candidate brings to the team:

o    A B.S. degree in Journalism, Ag Communications, English or related discipline

o    Minimum of ten years of business writing and media experience required, preferably in B2B media, agriculture, nutrition or technology industries

o    High-level writing skills in features, news and opinion

o    Excellent photography skills

o    Must be detail oriented and able to meet weekly deadlines

o    SEO experience

o    Ability to drive organizational change

o    Knowledge of building social communities

o    Proficient in MS Office product suite, Outlook, or equivalent

o    Ability to utilize Adobe Analytics or Google Analytics to drive user engagement

o    Excellent written and oral communication skills



Additional Information

We offer:

·       Competitive Compensation Package

·       Access to LinkedIn Learning and other development/training opportunities

·       Health and Wellness Benefits (medical, dental, vision)

·       401k and Matching

·       Employee Stock Purchase Plan

·       Work-life balance


EOE and Competitive Packages information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin

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