Senior Marketing Specialist, Americas

*This role can be based in Toronto or New York*

YouGov is an international research and data, analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks so that companies, governments and institutions can better serve the people and communities that sustain them.

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 8 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks

Reporting into the Head of Marketing, Americas, the Senior Marketing Specialist, Americas will contribute to the planning and execution of full-funnel inbound and outbound demand generation initiatives to raise brand awareness and increase lead generation. This is an autonomous role focused on content creation, campaign management, paid media strategy, sales enablement, and performance reporting. This role is equally strategic and tactical for effective campaign optimization and timely reporting. This is a strong project manager who will collaborate cross-functionally with stakeholders globally.

What will you do?

• Lead inbound and outbound demand generation, including developing and executing campaigns to achieve our KPI’s at every stage of the marketing funnel.
• Own campaign performance measurement and reporting including setting up campaign tracking and communicating marketing performance results.
• Test, collect, and analyze data, identify trends, and draw insight to achieve maximum ROI across all marketing channels.
• Work cross-functionally to liaise, collaborate, and manage relationships with internal and external stakeholders. This includes product marketing, industry marketing, digital marketing operations, editorial content marketing, brand and creative, and client services.
• Continually monitor for opportunities to improve campaign performance and workflows.
• Stay up to date on paid social, search, content syndication, and general digital marketing best practices to inform day-to-day activities.

What will the deliverables be?

• Demand generation campaigns that educate our target audiences and generate new business opportunities for our commercial teams.
• Account-based marketing programs, including planning and execution.
• Track, measure, and report on marketing ROI, including performance reporting on campaign effectiveness and lead generation.
• Needs-based content planning, development, and writing.
• End-to-end digital events management and logistics.
• Iteratively improve standard operating procedures and communicate best practices to stakeholders across the organization when necessary.

What does a candidate need to bring with them?

• Post-secondary diploma, degree, or equivalent hands-on experience.
• B2B demand generation and account-based marketing experience with proven success.
• Digital expertise and proficiency executing and managing paid campaigns leveraging these tools or similar: Google Ads, LinkedIn Campaign Manager, Clearbit Advertising.
• Hands-on experience with enterprise digital marketing, advertising, reporting, automation tools, and CRM such as Marketo, HubSpot, Salesforce, Google Data Studio. It's a bonus if you've used ABM intent tools such as Bombora.
• Expertise in developing and implementing new marketing programs, structures, and processes, including building audience segments.
• Proficiency in writing marketing copy as well as developing and executing content strategies.
• Effective written and verbal communications skills with proficiency in presenting to senior leadership.
• Project management skills

Nice to have?

• SaaS, agency, media, and/or consulting experience.
• HTML, SEM, and SEO experience.
• French and/or Spanish fluency.
• Start-up experience.

Behavioral competencies?

• Entrepreneurial mindset with a sense of ownership and keen attention to detail.
• Autonomous, self-starter, and team player who likes learning, sharing, and collaborating.
• Effective written and verbal communication skills with proficiency in public speaking.
• Creative and willing to bring new ideas to the table.
• Resourceful to navigate ambiguity with revolving or competing project priorities and deadlines in a matrixed global organization.
• Adaptable to work cross-functionally with diverse teams distributed across various regions in different time zones around the world.

What’s in it for the candidate?

• Competitive compensation with full benefits
• A flexible remote-work environment
• Increasing exposure to additional markets while working on projects at a global scale
• 401k plan with company match

All your information will be kept confidential according to EEO guidelines.