Associate Media Director

Jetfuel.agency is a digital marketing agency specializing in paid ad acquisition for e-commerce clients that are between $5M - $50M in size. Clients rave about our agency’s ability to drive measurable performance, our no BS get stuff done attitude and our innovative, groundbreaking digital marketing strategies.

Apply jet fuel to your career – read the below and if it gets you excited, apply. You won’t regret the opportunity to learn from some of the nation’s best digital marketers. We are a small, fast growing agency and if you want to make an impact here and help us build the next best agency, this is the right place for you.

As the Associate Media Director, you will serve as a thought leader and general manager on the Media team, as well as the primary account lead for our premier client accounts. You will partner with the Head of Paid Media and CEO to drive strategic eCommerce initiatives within the team, helping to develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of campaigns. You will be responsible for optimizing, implementing, and analyzing paid eCommerce marketing activities.

What You’ll Do

• Lead the agency in consistently hitting client KPI goals, mainly e-commerce centric

• Derive new and pivot strategies to grow and maintain ROAS for our clientele

• Heavily utilize Google Analytics to monitor and report on performance data

• Ability to forecast and understand P&L models as well as building and managing multi-touch attribution models

• Direct and guide client deliverables, fostering collaboration, translating client requests into meaningful agency requests/action and ensuring the work is high quality

• Prepare reports showcasing ad performance and share insights on current and future tests

• Stay ahead of the curve on new strategies, performance advertising channels, conversion rate optimization techniques, industry trends; provide constant intelligence to the team.

• Supervising, training and developing skills of supervisors by managing workload, delegating responsibilities and checking work for accuracy

• Responsible for managing projects and resources for areas of specialization (both clients facing projects and internal)

• Possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment

• Exceptional communicator and high EQ leadership in managing a growing team

• Experience maximizing in-house talent with discipline and a strong focus on KPIs

• “In the weeds” level experience with digital marketing 

• Passionate about performance marketing and building brands

• Deep familiarity with metrics like CAC, CPM, CTR, CPA, CVR, LTV, and ROAS and can create long-term strategies to meet target KPIs/metrics

• Strong experience with social ad campaigns (Facebook, Snapchat, YouTube) as well as its effects in both bottom-line revenue and increasing awareness and household penetration

• Robust understanding of the Google Ads ad platform; ideally with experience managing campaigns in support of direct response objectives 

• Ability to build, manage and hit complex forecasted acquisition goals as well as driving the team to succeed in these KPIs as well

• Full funnel knowledge on how to convert the customer, from thumb-stopping ads to a high converting landing pages to psychologically compelling copy

• Ninja-like knowledge of Google Analytics. This means you don’t need a separate Analytics or BI guru to build reports for you.

• Highly technical with the ability to backward engineer or diagnose a malfunctioning marketing pixel

• Agency experience ranging from 3-6 years is a major plus

• Excellent writing, grammar and communication skills

BENEFITS

• Competitive Pay
• Health, dental and vision insurance
• Paid Time Off, so you can take some time off to recharge
• Flexible work schedule - integrate work with your life instead of the other way around
• Remote: avoid the stress and hassle of a commute and raise your productivity
• Raise your game: work with highly driven individuals and grow professionally and personally
• Upcoming in 2022:
  • 9/80 Work Week
  • "No Meeting Wednesdays"
  • Moving and office set-up allowances
  • Stressbusters (Headspace subscription, Gym stipend)
  • Education stipend (Professional Development, i.e. conferences, online training, books, etc.)
  • Retirement benefits with vesting options (US hires)