Paid Social Media Planner/Strategist


Walnut, CA
Full Time
3y ago

Company Description is a digital marketing agency specializing in paid ad acquisition and email marketing for e-commerce clients that are between $5M - $500M in size. Clients rave about our agency’s ability to drive measurable performance, our no BS get stuff done attitude and our innovative, groundbreaking digital marketing strategies.

Apply jet fuel to your career – read the below and if it gets you excited, apply. You won’t regret the opportunity to learn from some of the nation’s best in digital marketing. We are a small, fast growing agency and if you want to make an impact here and help us build the next best agency, this is the right place for you.

If you have a track record of building strong rapport and relationships with clients and a willingness to do whatever it takes to hit client goals, keep reading!


Job Description

As a Paid Social Media Planner/Strategist, you will be responsible for tactical media planning and campaign activation for a variety of client accounts and projects, mainly for Facebook/Instagram. This role is ideal for someone who is tenured in omnichannel campaign execution and strategy for e-commerce clientele, has experience with ads managers and data platforms, and is an expert in client relationship management and problem-solving. The ideal candidate should be proactive in nature and a critical thinker.

This position is fully remote, but may require some in-person meetings and will involve regular weekly and monthly calls.  


  • 50/50 daily split of paid media campaign strategy/planning and execution

  • Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads

  • Manage and oversee paid media campaigns, including paid social media platforms (and PPC/Email campaigns - can be untrained if needed)

  • Closely and effectively manage and optimize campaign pacing (flighting, spend/budgets, goals/sales)

  • Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs

  • Analyze results and performance via data analysis

  • Compile, organize and present campaign results, findings, and key takeaways to clientele 

  • Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion

  • Proactively grow and nurture client goals to scale spend and test emerging platforms



  • Required:

    • 2-3 years of experience in digital marketing and advertising

      • Knowledge of Facebook and Instagram Ads

      • Knowledge of Snapchat, Twitter, Pinterest, TikTok ads a plus

      • Google Ads & Analytics Certification a plus

    • Broad range of experience in multiple advertising channels, including but not limited to:

      • Forecasting and opportunity/gap analysis

      • Campaign management tools

      • Demonstrated advanced paid media knowledge

      • Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client

      • Research tools/competitive analysis

      • Budget/pacing and billing

      • Demonstrated understanding of integrated media, client scope and industry trends

    • Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communication

    • Ability to follow up on tasks to ensure deadlines are hit across many projects at once

    • Highly strategic and able to balance long term strategy with short term results

    • Deeply analytical with a bias for action

    • Ability to dissect data and draw insights that drive the business forward

    • Natural leader with ability to motivate, coach and drive teams forward

Additional Information


  • Competitive Pay
  • Health, dental and vision insurance
  • Paid Time Off, so you can take some time off to recharge
  • Flexible work schedule - integrate work with your life instead of the other way around
  • Remote: avoid the stress and hassle of a commute and raise your productivity
  • Raise your game: work with highly driven individuals and grow professionally and personally
  • Upcoming in 2022:
    • 9/80 Work Week
    • "No Meeting Wednesdays"
    • Moving and office set-up allowances
    • Stressbusters (Headspace subscription, Gym stipend)
    • Education stipend (Professional Development, i.e. conferences, online training, books, etc.)
    • Retirement benefits with vesting options (US hires)
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Onkar By: Onkar