Digital Marketer

at

ActivePipe

Austin, TX
Full Time
2mo ago

Company Description

ActivePipe is a fast growing SaaS software company in the property technology space that is experiencing tremendous success in the US, Australian & New Zealand markets. Our platform enables real estate agents & brokers to deliver automated marketing communications with the right content, at the right time, to the right people. This empowers our users to close more deals and make more money. 

This is an exciting time for ActivePipe. We are well past the 'start-up' phase in our company. Our platform and markets are proven. Our teams are empowered and engaged. Now it is time for us to scale up, deepen our value proposition and invest in our growth plans. A big part of this is investing in our Marketing team to help build out a repeatable growth engine across the business. This is a vital element to executing on our strategy.

We have a great 115 person team spread across Australia, the Philippines and the United States. We have a strong investor base, including AS1 Growth Partners, NAB Ventures, Firemark Ventures and Second Century Ventures who backed our AUD $10  million Series B round this year.

Job Description

*Must be US based - can work remotely from within US.

Reports to Global Marketing Manager

Objectives:

  • Take responsibility for executing the marketing strategy in the US region

  • Build a repeatable and scalable growth engine 

  • Establish and optimise lead generation and lead nurturing processes

Responsibilities:

  • Inbound and outbound qualified lead generation – both new customer acquisition and existing customer expansion.

  • Content marketing – produce a range of engaging content including: white papers, ebooks, brochures, customer success case studies, articles, blog posts, PR, and others to drive awareness and build ActivePipe’s reputation as an industry thought leader.

  • Email marketing - write & deploy engaging email marketing campaigns, both outbound and inbound automated nurture workflows.

  • Lead management - use workflow automations to ensure marketing generated leads are appropriately qualified, assigned, managed and followed up 

  • Manage and facilitate regular webinars and events for lead generation and customer engagement.

  • Manage and execute new product and feature releases to the US market

  • Measure and report performance of marketing campaigns, gain insights, and assess against goals.

  • Work closely with global marketing to set up regional brand positioning and develop brand awareness for the US market

  • Leverage partners including our digital marketing agency, key industry players, and vendors to execute on the marketing strategy.

  • Maintain close contact & coordination with the US Sales and Customer Success teams.

Qualifications

Experience:

  • 3+ years B2B marketing experience working in a small, fast-paced team

  • Hubspot experience is essential. Including, but not limited to automation workflows, email campaigns, lead management etc.

  • Top of funnel lead generation and inbound marketing experience essential

  • Marketing, Communications, or Business undergraduate degree

Additional Information

What we can offer you:

  • Our people are our priority. We are an international community of supportive, fun-loving, hard-working people who are passionate about ActivePipe's mission.

  • Huge growth opportunity to take ownership of and establish the marketing function in the US, with leadership opportunities as the team grows rapidly.

  • Access to online upskilling platforms such as Udemy. You are encouraged to spend at least an hour of your work week on your own personal growth.

  • Access to mental health platforms such as Uprise, which includes training courses and personal coaching/counselling.

  • Full benefits including health insurance, vision and dental

  • 15 days paid time off

  • 10 days holiday

  • $70-80K USD Base Salary

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