Senior Marketing Specialist, Americas



Toronto, Canada
Full Time
3y ago

Company Description

YouGov is an international research and data, analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks so that companies, governments and institutions can better serve the people and communities that sustain them.

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We trust each other and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 8 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks

Job Description

Reporting into the US Marketing Lead, the Senior Marketing Specialist will round out a small but dynamic team and will be responsible for the execution of various omni-channel digital marketing initiatives with the goal of generating and increasing marketing qualified leads and increasing awareness for the YouGov brand within the US.

What will the deliverables be?

  • Plan and manage marketing campaigns, working closely with content, client management and sales teams to deliver impactful campaigns that generate new business and educate our target audiences on our unique YouGov value proposition and capabilities
  • Plan and develop needs-based content for key target audience segments
  • Create and execute demand generation campaigns
  • Analyze data to determine campaign effectiveness 
  • Event management - coordinate end-to-end event logistics 


What does candidate need to bring with them?

  • 4+ years’ B2B marketing experience and experience of successfully developing and implementing new marketing programmes, structures and processes
  • Ability to write effective marketing copy and develop and execute content strategies
  • Project management experience
  • Experience crafting sales collateral
  • Go-to-market strategy, planning, execution

Demonstrated knowledge and experience

  • Marketo ESP experience
  • Experience crafting sales collateral
  • SEO experience (a big plus)

Additional Information

What’s in it for the candidate?

  • A flexible work environment
  • The ability to work on not only US-related projects, but also those on a global scale increasing their exposure to additional markets
  • 401k plan with company match
  • Competitive compensation

All your information will be kept confidential according to EEO guidelines.

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Onkar By: Onkar