Copywriter - Advertising

at

Publicis Groupe

London, United Kingdom
Full Time
2mo ago

Company Description

Welcome to Langland. A health communications agency that helps people, brands and businesses think further.

Four disciplines in one

We believe in the power of different perspectives. It’s why we have brought together four key health disciplines – Clinical Trial Experience, Medical Strategy & Education, PR & Policy and Advertising. This close collaboration allows our clients have the very best minds in health caring for the most important parts of their business.

Why think further?

When you’re open to other people’s ideas, you find answers you wouldn’t expect. Our vast experience allows us to pull in the right people at the right moment. It’s why at times we may partner with medics, artists, marketeers or policymakers to help you get the best results.

A passion for craft

Having expert thinking is only part of our story. Our disciplines are centred around the three essential crafts of science, strategy and creativity to ensure excellence in everything we make.

Job Description

This is an excellent opportunity for a Copywriter who wishes to further their career in healthcare advertising and produce extraordinary craft of the highest level. The successful candidate will have the opportunity to work with and learn from exceptionally talented senior members of the Langland creative team on a range of healthcare projects.

As a Copywriter at Langland, you’ll be responsible for translating scientific information and insights into compelling, emotive, persuasive, conceptual copy for a range of professional medical audiences in a variety of media. You will be confident communicating with and presenting to clients.

Key responsibilities:

  • Work with other creatives to develop concepts and solutions that respond to a variety of client briefs
  • Take your knowledge, insights, ideas and turn them into relevant, engaging products
  • Produce original, intuitive, strategic and persuasive concepts
  • Create copy for multiple media types (print, digital, social et al.) from conception to completion
  • Confidently produce work for client presentations and present work to clients and colleagues
  • Proactively inform management of any account statuses, problems, plans and meetings 
  • Act as a strategic contributor and participate fully in the development of creative briefs and strategic and tactical plans
  • Be alert to changes in the client’s marketplace, constantly evaluating work in light of the marketing situation
  • Work with agency teams to develop creative content for proposals and pitches
  • Identify and progress creative opportunities to grow client and agency business

Qualifications

  • Proven experience of copywriting within healthcare advertising
  • A strong, varied conceptual portfolio demonstrating ideas across a range of media
  • A good understanding of medical science, though a medical degree is not essential
  • Exceptional verbal and written communication skills
  • Ability to write across a broad variety of materials in multiple styles
  • Awareness and appreciation of common regulations surrounding medical communications (ABPI)

Additional Information

The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Langland.

Recruitment

  • Diversity & Inclusion management
  • Anonymised CV submissions
  • Mandatory unconscious bias training
  • Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture

  • Support communities for women, LGBTQ+, BAME employees and their allies.
  • A mental health programme which includes free HeadSpace membership.

Future

  • Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network
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