Senior Product Marketing Manager, Square Online Checkout



San Francisco, CA
Full Time
3y ago

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square’s eCommerce team manages the first party products Square Online and Square Online Checkout as well as the online checkout platform that can be leveraged by other products at Square. Square’s eCommerce products have seen extraordinary growth year over year, globally, as more and more businesses understand the importance of using online channels to scale and operate. As the Senior Product Marketing Manager for Square Online Checkout, you will be an integral part of strengthening Square’s overall product offering for online selling. You will be the voice of our customer and partner with Product Management and Design to drive growth of both Square Online Checkout and our online checkout platform, globally.

You will lead the positioning and GTM strategy for our online checkout platform and our buyer checkout features such as Square Pay. You will also focus on strengthening our large seller strategy and positioning for Square Online and online checkout API. You will report to the Product Marketing Lead of the Square eCommerce team.

You will drive go-to-market positioning, strategy, and execution as we expand our online checkout platform and feature set.

You will:

  • Develop product positioning, value props and messaging for Square Online Checkout 

  • Develop and execute the marketing strategy of the online checkout platform within our first party products. Examples include: Square Pay, buyer checkout for Square Online, QR code payment solutions, payment links in Square Point Of Sale, etc

  • Inform pricing and packaging strategy for CNP payments, new features and overall SaaS offering, globally

  • Develop our upmarket target customers, their needs/expectations, and how products will meet those needs through surveys, interviews, as well as feedback from account management, sales and customer success teams

  • Partner with sales and account management teams to provide sales enablement materials and training to drive larger account growth.

  • Partner and collaborate with Product Management, Design and Engineering to define the product strategy and feature roadmap


  • A BA/BS degree or equivalent practical experience, MBA a plus

  • 8+ years experience working in product marketing, growth marketing, or marketing strategy

  • Experience managing a small team

  • Experience owning SaaS pricing and packaging strategy with experience in research and testing methodologies 

  • Background in B2B2C preferably with prior experience in fintech and/or ecommerce platform company delivering growth in SMB tech

  • Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels

  • Strong quantitative analytical ability and excellent written and oral communication skills

  • Comfort in a face-paced, entrepreneurial, start-up environment

  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

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Onkar By: Onkar