Content Marketing Manager

at

Welcome

Worldwide
Full Time
2mo ago
Welcome is a Webby-award winning virtual event platform that enables a single person to produce a jaw-dropping experience that feels like an interactive TV show. Welcome is on a mission to provide access to create equitable experiences that connect, transport and engage people like never before. We’re a well-funded, Silicon Valley startup backed by top VCs. Our founders, investors and advisors are from Google, Facebook, Yahoo, InstaCart, Dropbox, Slack and more.

We are growing incredibly fast and we’re looking for a Content Marketing Manager to drive and build content that will meaningfully engage our prospects and customers at each point in their journey. The Content Marketing Manager will work closely with the Marketing team to create content each month that drives leads, conversions, subscribers, and overall brand awareness. This position will play a key role in defining Welcome's voice, messaging and create thought-leadership in the events marketplace.

Imagine working with a world-class team of people where:

    • A single non-sales founder closed over 400k in ARR in 2 months
    • Deals are closed in 3-4 weeks which is half the industry average
    • Welcome is established as the number one leader in one of the hottest markets now (Virtual Events) and for years to come
    • Skipped a Seed Round and close a Series A round of 11 million dollars, led by one of the top VC’s on the planet

A day in the life of a Content Marketing Manager at Welcome includes:

    • Leading and building a complete Welcome content strategy across the customer journey, from awareness to advocacy.
    • Working closely with marketing team members to craft and implement a content plan based on strategic priorities, market trends, product roadmap, customer needs, and competitive insights.
    • Implementing tools and systems for Welcome content to be an engine of growth. 
    • Drafting, editing, and publishing content assets (including blog posts, ebooks, infographics, videos, customer stories, email campaigns, newsletters, social media posts, sales collateral) with the aim to drive leads, subscribers, educate and awareness of Welcome.
    • Building and managing a rich social and editorial calendar. 
    • Continuously evolve Welcome's brand voice, tone, and personality, ensuring that copy across channels aligns to this voice.
    • Implementing SEO best practices, keyword research, information architecture, and usability best practices
    • Building email campaigns and nurture sequences as it aligns to Welcome events and other key Welcome highlights
    • Developing ideas for new content given insights from sales, customer success, and product teams.
    • Supporting content creation around monthly events: Ideate event topics, help source speakers, write event descriptions and promotional copy to draw in attendees. Repurpose event content in creative ways, through video snippets and recap blog posts.
    • Relentlessly tracking user data and performance metrics of all content and report on how they achieve marketing goals.
    • Managing relationships with existing content agencies. Sourcing, onboarding, and managing freelance writers.

    • Your work will enable multiple teams on Welcome, including the:
    • Sales team, to close accounts and increase conversions of purchasing our product.
    • Support team, to reduce inbound emails and website chats by making our platform resources more informative, updated, and accessible.
    • Customer Success, to surface best practices, use cases, and customer wins to share both internally and externally.
    • Product, to collaborate on product messaging, feature launches, and user adoption.

The next great Content Marketing Manager at Welcome will have:

    • 4+ years of content marketing experience, preferably in a fast-paced B2B setting
    • Familiarity and comfort with creating content for virtual platforms and supporting event marketing teams 
    • Ability to learn and adapt to writing in our brand voice
    • Strong storytelling with the ability to leverage internal and external data and collaborate cross-functionally to identify gaps and opportunities
    • A growth mindset and has a genuine interest in evolving marketing technology and trends
    • Team player mentality and willingness to roll up their sleeves, show flexibility, and shift gears quickly
    • Clear, concise communication with excellent project management skills (a must!)
    • Startup experience is a plus!

Our Investment in You:

    • Competitive salary and equity
    • Medical, dental, and vision health insurance
    • Wellness/fitness & internet reimbursements
    • Top of the line 13-inch Macbook Pro
    • $1,000 home office and video conferencing budget (not including laptop) to create an accessible, productive, and comfortable work environment
    • An incredible team with a great blend of hustle, productivity and a ton of fun
    • Opportunity to work with tech’s best talent
You've made it this far! If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. Let us know why you would be a great addition to Welcome in a personal statement/cover letter.

We are composed of a diverse group of entrepreneurs, dreamers and builders who believe that exceptional, high-quality experiences can seamlessly bring people together, invite collaboration, and provide a meaningful sense of belonging. If you align to these principles and have what it takes, we’d love to hear from you.

Welcome embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. While Welcome supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.
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Onkar By: Onkar