Senior Competitive Intelligence Manager

at

Zscaler

San Jose, CA
Full Time
9mo ago

Company Description

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a  more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Job Description

As a Product Marketing Manager for Competitive Intelligence, you will own competitive analysis and positioning, develop competitive sales tools and campaigns, and provide strategic sales support.

Responsibilities/What You’ll Do:

  • Market intelligence – Understand the security market, current and emerging competitive threats, competitor’s solutions, corporate strategies, activities, partnerships, strengths and weaknesses; be an expert on Zscaler’s competition and how to beat them.
  • Competitive differentiation – Work closely with product marketing and product marketing to ensure competitive differentiation for Zscaler product messaging, web content, campaigns, and corporate marketing content.
  • Competitive positioning and messaging – Craft messaging documents that serve as the keystone for internal and outbound competitive sales assets, including web copy, presentations, competitive displacement campaigns, and press releases.
  • Sales enablement – Communicate the competitive positioning of Zscaler products and solutions to sales teams. Develop the sales tools that support the selling process, including battlecards, feature and positioning comparisons, white papers, and training.
  • Content creation– Collaborate closely with the demand generation team to guide and develop the ideal content and competitive positioning for outbound competitive programs.
  • Evangelist– Craft and deliver compelling presentations for in-person and online events, not only highlighting Zscaler advantages over competing solutions, but also positioning Zscaler relative to market trends, partner dynamics, and emerging buyer behaviors.
  • Thought leadership- Be an external (and internal) thought leader about the market and competitive environment, contributing regularly on the company’s blog and other social media outlets.
  • Strategic sales support – Provide strategic support on competitive sales deals; be the expert on competitor specific issues.
  • Product roadmap development – Asses the competitive landscape to identify product gaps, competitive threats, and strategic opportunities; provide product management and engineering with input into product and roadmap planning and releases.

Qualifications

Qualifications/Your Background:

  • Bachelor’s degree ideal; MBA or other graduate degree a plus 
  • 7+ years of related experience (e.g., competitive intelligence analyst, product marketing manager)
  • Proven ability to analyze markets, products, and competitors, and translate that information into useful intelligence and sales tools.
  • Industry experience in security, Software as a Service, cloud, and/or networking is required.
  • Strong written, oral, and visual communicator.
  • Demonstrated ability to create differentiated positioning and messaging that resonates with potential customers, analysts, and other stakeholders.
  • Previous security experience and knowledge of customer buying behavior is a strong plus
  • Ability to travel as needed for customer events, conferences, etc. (Post COVID)

Additional Information

All your information will be kept confidential according to EEO guidelines.

#LI-MM1

What You Can Expect From Us:

  • An environment where you will be working on cutting edge technologies and architectures
  • A fun, passionate and collaborative workplace
  • Competitive salary and benefits, including equity

Why Zscaler?

People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team. 

Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com

Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Onkar By: Onkar