Solutions Marketing Manager - Public Sector

at

Zscaler

San Jose, CA
Full Time
2mo ago

Company Description

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a  more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Job Description

Zscaler is looking for our first dedicated Solutions Marketing role for the Public Sector.   We are looking for an expert with experience in developing messaging for Federal, State and Local government as well as the Education customers.   As a Solution Marketer, you will be responsible for building Zscaler’s solution messaging and positioning for the U.S. Public Sector. 
Our ideal candidate would be an experienced marketer with an in-depth knowledge of the security, IT, and digital transformation challenges of Public Sector organizations and agencies. Domain expertise is required, in order to present credible thought leadership and messaging to this market. The right candidate will be an effective collaborator and can work across teams to develop compelling messaging, positioning overviews, blog posts, multi-touch email campaigns, and can curate relevant content that reflects appropriate messaging.
Job Duties & Responsibilities:

  • Create messaging and assets to articulate how Zscaler solutions address Public Sector agency and institution challenges
  • Work cross functionally across Zscaler’s marketing team to develop and support Public Sector campaigns with compelling content across the marketing/buyer journey funnel.
  • Partner with field marketing and sales to create messaging and content for pipeline growth 
  • Develop customer-facing content resources such as blogs, eBooks, whitepapers, webinar series, solution briefs, podcast series, presentation decks, webpage copy to educate customers and prospects
  • Create partner marketing content and assets to enable our channel partners with go-to market campaigns in a box.
  • Work with product management to ensure data sheets are updated for public sector to include gov cloud differentiators and features unique to the education market
  • Scale existing relevant commercial programs and modify to reach the public sector audience
  • Collaborate with sales enablement on development of the public sector content library, ensuring it is up to date and in line with all of Zscaler’s new tools, playbooks and resources  
  • Develop communications for customers and prospects to build loyalty and awareness of the Zscaler value ie., customer newsletters, nurture, outreach and drip campaigns etc.
  • Serve as a liaison between the sales and corporate marketing and support teams to ensure that messaging and campaigns align with specific public sector market trends, mandates, and unique requirements
  • Manage content strategy for web interfaces and other digital marketing assets (including email marketing)

Qualifications

  • 5+ years of product marketing, solutions marketing, or experience with IT products in the Public Sector.
  • Strong written and verbal communication 
  • Ability to drive complex, cross-functional projects
  • Detail-oriented with the ability to manage multiple simultaneous projects
  • Understanding of Federal, State and Local and Education challenges and requirements
  • Knowledge of the regulatory environment and buying cycles for US Public Sector organizations
     

Additional Information

Why Zscaler?
We are playing in a rapidly growing 20B + TAM and huge market mega-shifts that leads directly to Zscaler; tracking a growth path similar to Salesforce, Workday, & ServiceNow.  People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement?

If you said yes, we’d love to talk to you about joining our award-winning team!

Learn more at zscaler.com or follow us on Twitter @zscaler. Additional information about Zscaler (NASDAQ : ZS ) is available at http://www.zscaler.com.  All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

All your information will be kept confidential according to EEO guidelines.

#LI-MM1

What You Can Expect From Us:

  • An environment where you will be working on cutting edge technologies and architectures
  • A fun, passionate and collaborative workplace
  • Competitive salary and benefits, including equity

Why Zscaler?

People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team. 

Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com

Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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