Global Product Marketing Manager - HCM



Boston, MA
Full Time
3y ago

Company Description

Meet Unit4. We’re a fast-paced, growth, cloud company, changing the game in ERP for mid-market, people-centric organizations. We’re on a mission to turn 40 years of conventional legacy ERP software on its head and re-write the industry. 

We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and give them a better experience so they can spend time on the meaningful, high-value work they want to do.

Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.

Job Description

We are seeking a Global Product Marketing Manager to develop messaging, positioning and competitive intelligence within our Human Capital Management (HCM) business. This position will also support an industry and help drive the go-to-market strategies of our campaign and field marketing teams.

What you will do:

  • Work closely with customers, analysts, thought leaders, sales, and product management to build the global messaging and positioning of both our HCM products along with one of our core industries
  • Develop an intimate understanding of the needs of our customers, the market and competitor solutions/messaging to differentiate the positioning of our HCM products
  • Create compelling sales materials such as presentation decks, demo scripts, training materials, white papers, thought leadership content and competitive briefs to drive sales traction for your products and industry
  • Work closely with product management to plan and execute successful product launches. Translate new features and capabilities into customer-facing communications that will increase customer and market adoption.
  • Drive the success of your products across the sales and extended go-to-market team through ongoing training and development activities
  • Evangelize your products through tradeshows, webinars and other customer-facing events
  • Collect and analyze market sizing, sales, customer and prospect feedback to inform strategy while partnering with sales to conduct win-loss analyses to uncover trends and opportunities
  • Work with our customer reference team to identify and develop compelling case studies that connect Unit4 with strong business outcomes for our customers


  • 4+ years of product or solution marketing experience in enterprise/B2B software
  • Must have experience marketing HCM, talent management or other HR software
  • Must have experience working sales teams
  • Industry/vertical marketing experience desired
  • Global marketing experience preferred
  • Demonstrated ability to leverage data to prove results and identify trends
  • Experience using sales automation (Salesforce, Microsoft Dynamics, etc.) to understand accounts and deals
  • Experience with win/loss analysis preferred
  • Interpersonal and communication skills, especially presenting at events, webinars and to internal audiences
  • Planning and results-focused with a strong ability to meet deadlines
  • Bachelor’s degree in business, marketing, information technology or another related field is required

Additional Information

Join Unit4 and you’ll be part of one of the most exciting journeys in the cloud software space today. We’re a fast-paced and high-growth people-centric cloud player offering a host of benefits & development opportunities for individuals serious about their career

  • A culture built on trust. That’s why we offer our people an uncapped time off policy and remote working opportunities. We focus on results, not how many days you work or where that work takes place
  • Work, learn & be inspired by some of the best talent in the software space
  • Talent program for high performers. Each year we provide a platform for high potential talent to accelerate their careers!
  • Committed to corporate social responsibility with our Act4Good initiative,  our global movement to do good, and a way for everyone at Unit4 to come together and engage in actions that benefit society
  • Diversity4U. Helping our people thrive starts with a safe and inclusive work environment. We launched our Diversity4U program that builds on our “be genuine” value
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Onkar By: Onkar