Quantitative Research_IC Experience_Researcher_201

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 4600+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 21 years, Ugam has been recognized by several firms including Forrester and Gartner, named the No.1 data science company in India by Analytics Insight, and certified as a Great Place to Work®.

The name Ugam comes from the ancient Sanskrit language and means “source” or “origin.” Ugam seeks to be the source of solutions for the complex problems of retailers, brands and market research firms worldwide. The name signifies the company’s position as a pioneer in the market for data and analytics, and the source of relevant actionable insights for clients.

Ugam, a Merkle company, and part Dentsu, is looking for a Researcher - Consumer Insights

This role will be primarily focused on the tech industry, in which innovative and dynamic agile research helps to answer key business questions and go-to-market approaches. This role requires a diverse research skill set, strong analytical know-how, comfort in dealing with ambiguity, and the ability to build consensus and execute quickly. You get to work in a highly collaborative team environment, own and define your research roadmap, and see your work be put into action.

The person we hire would have a strong market research background and a passion for solving unique problems. S/he would require a good understanding of qualitative and quantitative research methodologies with an ability to tell the story behind numbers and derive actionable insights. In this role, you will explore and consult on marketing measurement and audience creation strategies.

Role: Research – Consumer Insights

Key Responsibilities:

• Provide consultative support for complex quantitative projects such as market segmentation research and pricing analytics
• Design and execute comprehensive, best-in-class quantitative research solutions to help answer key business questions.
• Define, execute, analyze, and interpret primary research globally, leveraging your Quantitative Research expertise.
• Apply your expertise in quantitative analysis and data mining to tell the story behind numbers and derive actionable insights.
• Work closely with the key stakeholders to ascertain the business, and to bring context to your partners; drive the impact beyond discussions – from actual improvement to the experience & the business part of it.
• Responsible for drafting proposals, creating the research design appropriate to the objectives set, creating survey questionnaires, and creating discussion guides and effective solutions to address clients’ needs and objectives.
• Manage client expectations regarding analytic insights and commitment; generate analytic plans (like data processing and tab specifications and not limited to), with the advice of the statistics partner.
• Influence decision-making and Go-To-Market planning through highly effective communication with all levels of stakeholders, including leadership.
• Ensure maximum client satisfaction by maintaining high level of quality for client deliverables, periodic communication on the progress of the project
• Build and maintain strong relationships with external and internal stakeholders.

Bachelor’s degree

Experience

• 8+ years of experience in the market research industry
• Deep methodological expertise in a variety of quantitative and qualitative research methods
• Experience in leading and managing Market Research projects in an enterprise environment.
• (preferred) Experience leading insights-driven product launches from foundational exploration to GTM execution, driving impact and influencing product and marketing decision-making
• Experience working with clients and being in a client service environment.

Technical/Domain

• Experience in custom research projects like Segmentation studies, brand tracking, barriers & Drivers study, feature prioritization etc.
• Extensive experience in the Consumer Insights, and Customer Experience Practice area; including framework development, solution design and insight delivery
• Proficient in quantitative and understand some of the qualitative research methods
• Proficiency in at least one data analysis package like SPSS, SAS Consumer research, User experience will be an added advantage

Behavioral

• Must have exceptional and effective communication, organization, and time management skills
• Must be pro-active and determined (Initiates action, Analytical and problem solver

All your information will be kept confidential according to EEO guidelines.