Digital Marketing Manager
- Full-time
Company Description
Erica Dhawan (www.ericadhawan.com) is one of the most trusted and relatable management thinkers in the world. She’s an international, WSJ best-selling author of Digital Body Language, host, and content creator. She’s on a mission to empower and inspire people to connect more intelligently in all aspects of their lives; and her team is growing!
Job Description
This client is dedicated to creating content, experiences and tools that inspire people and organizations to reimagine how they work and drive performance. That’s where you come in, The Digital Marketing Manager is the first direct line to her followers and fans and is responsible for directing community engagement initiatives on social media and ensuring that her audience is heard, seen, and celebrated.
This client is looking for a proactive, positive, and creative person to support and grow their highly engaged online community and digital presence. As the Digital Marketing Manager, you’re obsessed with social media and have your finger on the pulse of what’s trending across the web. You know what’s about to blow up on TikTok well before it makes it to Instagram Reels. You love viral memes; you’re constantly creating new content of your own and love documenting life around you. You know how to get a community riled up and engaged through digital strategy!
A day in the life could look like:
Keeping up to date with the latest social trends & tools and bringing fresh ideas on how to use them
Supporting in the creation of timely and culturally relevant, brand appropriate content optimized for platform and audience
Evaluating, tracking, and measuring performance against OKRs and reporting on results
Working closely with Erica and the marketing team to execute projects and ensure all activities are coordinated, well thought-out and maximized to help produce results.
Generating awareness in new audiences and facilitating lead generation
Creating content and tagging content appropriately to be picked up by search engines
Managing marketing campaigns across organic channels (website, landing pages, email lists) and paid platforms (including email, Google Ads, LinkedIn, and other social media platforms)
Strategizing and executing SEO/SEM initiatives and content creation to increase search rankings
Building social networks and engaging communities of interest; monitoring platforms for content opportunities and initiating conversations while answering customer comments, questions and DMs
Scheduling content across social channels
Coming up with digital strategy and ideas and executing them daily
Willing to travel with Erica and serve in a personal assistant role for Erica Dhawan team
Qualifications
They would love it if you:
Have experience managing social media communities for brands in the personal development space, preferably in an agency setting
Have documented experience with managing communities on platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok
Have experience producing quality work and excel in video editing
Enjoy writing for social and know how to position creative and content to drive engagement
Have knowledge of the difference between there/their/they’re and cringes at misplaced apostrophes
Are reliable and resourceful and know how to manage your time so that deadlines are met and followers are responded to promptly
Are a team player who is goal oriented and thrives with a fast-paced, remote team of positive people
Possess research skills to figure out the best approach as it relates to social media platforms, content distribution channels and optimal link building opportunities
Have experience with social tools and data such as Facebook Insights, Hootsuite, Mailchimp and Google Analytics are a plus
Are forward-thinking, an expert at follow-through, a quick and creative problem solver, and a self-starter who does need (or desire) micro-management
Love organization, implementing effective and efficient systems, and thrive in a very fast-paced, make-it-your-own environment
The ideal candidate is Full Time Role, however, the client is open to rockstar part-time candidates.
Additional Information
Full-time Team Member Benefits Include:
An incredible amount of freedom and the flexibility to work from different
locations (home, beach, mountains, space) on remote days
Base salary plus incentives
Wide range of benefits
Includes Paid Time Off Policy and Flexible Schedules
Fun and enriching culture/work environment
Application accepted through this posting only. No recruiters please.
All your information will be kept confidential according to EEO guidelines.