Global Associate Director, Communications Planning

  • Full-time

Company Description

Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.

Job Description

The Global Associate Director, Communications Planning role is a leadership role as well as a managerial one.  The Global Associate Director, Communications Planning sets the working style for the group and helps to bring the strategic direction to life through media, globally.  The Global Associate Director, Communications Planning is an expert on the clients’ business within the tech vertical.  Global Associate Director, Communications Planning is responsible for demonstrating a strong working knowledge of the media space (across traditional and digital media) and available media research.  This individual is responsible for identifying business opportunities and solutions on a regular basis.  The Global Associate Director, Communications Planning sets the tone for how the account is managed, with an added focus on the operational side of the business – creating operational efficiencies in processes, deliverables, and ways of working.

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:

  • Provide essential oversight in the development of Global media plans, ensuring synergies across markets and campaigns
  • Act as lead liaison between client and Carat local markets in Global Media Plan development, recommendations and execution
  • Champion the operational aspects of global planning: global ways of working (ie. Process, templates, PO tracking, etc)
  • Coordinate with multiple market leads to drive consistency for Hub and Spoke campaigns
  • Facilitate plan development and execution with the Communications Planning Director and Global Media Operations
  • Oversee and accountable for global reporting deliverables, media plan output timeliness, accuracy, and overall excellence
  • Oversee portfolio -wide initiatives and drive synergies between the many different campaigns being supported under the LOB
  • Own global co-funding media partner commitment tracking and ensure transparency of essential plan information, without sharing Carat or client proprietary information.
  • Serve as the comprehensive media specialist and ensure existing and emerging media opportunities relevant to the assigned brand/category are presented and communicated to Carat and client teams.
  • Serve as a facilitating contact point for client and internal leadership
  • Exploit the use of planning tools and process excellence  to help maximize and stretch the capabilities of the work in order to better achieve communications planning objectives and optimize media investment
  • May assist in the creating and negotiating of yearly client contracts and supplemental proposals and manage account profitability

Client & Internal Relationships:

  • Build trusting, collaborative relationships with clients and agency partners at appropriate levels
  • Maintains client relationships at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Grow business opportunities with current clients, where appropriate
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure

Strategic Thinking & Leadership:

  • Provide and/or guide strategic input for all plans internally and externally
  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Train, motivate and develop a Communications Planning group
  • Construct and deliver accurate, honest and timely performance management documents

Communication Skills:

  • Organized and process oriented – ability to create operational efficiencies
  • Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team
  • Direct the development of client presentations and other important communication; communication that is clear, compelling and persuasive
  • Lead client presentations
  • Adapt communication style to relevant audience
  • Link communication to audience’s concerns and perspectives
  • Move audience to desired action through clear and persuasive delivery of information

Qualifications

  • Bachelor’s Degree
  • 7+  years of communications/media planning experience or Media Project Management
  • Client service experience
  • Global account experience preferred
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Experience across traditional and digital media
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

Additional Information

Our Benefits:

  • Comprehensive healthcare plans
  • Unlimited PTO
  • Paid Maternity and Paternity leave
  • 401k

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.  

Employees from diverse or underrepresented backgrounds encouraged to apply.


Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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