Marketing Executive -

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. For our Pharma portfolio of events based out of Amsterdam, we are looking for an experience Senior digital marketing executive to support our international events. 

The Marketing Executive is responsible for implementing the marketing strategy for a series of international B2B shows for the Food portfolio as well as managing the delivery of the multi-channel visitor acquisition and lead generation marketing campaigns, in close partnership with specialist teams.

You will work as part of a wider Food marketing team with many aligned projects and overlapping audience groups. Stakeholder relationship management is a key success factor, as you will be working with important internal and external partners and need to be able to work with and influence people from all levels.

You should be a highly motivated, self-starter, able to create and project manage multiple marketing campaigns. A dynamic personality with a drive to excel and make a difference is essential! Responsibilities include:

Job Summary/Responsibilities

·       In collaboration with the wider marketing team, create the strategic development of year-round audience marketing campaigns and manage the campaign execution across multiple channels. Channels include: email, social, PPC, mobile apps, PR, telemarketing, website, SEO, SMS and more

·       Maintain accurate budgets, reports, analysis and documentation

·       Work with several stakeholders internally and externally to create a positive working relationship, as well as forge relationships with other teams within the  business, including brand, sales, content and operations

·       Liaising with internal and external suppliers including designers, agencies, data and registration companies to ensure campaigns are delivered to agreed deadlines and budgets

·       Developing and optimising lead nurturing campaigns and growing our data organically 

·       Work closely with the Marketing Manager (Lead Gen) to develop plans to nurture and improve the conversion of leads into revenue

·       Create marketing and sales collateral that demonstrates the benefits, features, and value of our products/services to our target audience

·       Monitoring and putting in place agreed KPIs to measure the impact of campaign performance

We are looking for individuals who thrive in an entrepreneurial, deadline-driven, international environment and want to be part of the booming food and nutraceutical event team. Working with global colleagues requires a team player with good interpersonal and communication skills (both verbal and written). An excellent command of English is imperative.

·       Highly organised with proven ability to work under time pressure, tight deadlines and multitask

·       Team player and highly collaborative

·       Passionate about marketing and passionate about global events

·       Excellent, authentic, persuasive communicator capable of constructively challenging and being challenged

·       Attention to detail

·       Proactive approach

Skills required

• 2-3 years of demonstrated marketing experience. Event-related background is considered an additional positive
• Higher Diploma or University Graduate in Marketing or related course
• Project management experience - being able to clearly communicate tasks and organise a team. Experience with Asana, Trello or any other marketing project management tool is considered an additional positive
• Strong interpersonal and stakeholder management skills, able to work with in a matrix organisation with ability to communicate at all levels
• Ability to meet deadlines and work under pressure
• Enthusiastic, creative, hardworking, commercially minded marketer, who can drive and execute complex marketing campaigns, projects, collaborate with others, solve problems creatively and demonstrate ownership and responsibility
• Ability to translate business objectives and creative ideas into marketing strategy and solid, actionable plans
• Analysis and reporting skills – able to analyse reports and present trends on marketing performance to the wider team

Desired:

·       Eloqua, basic knowledge is considered an additional positive. Other email marketing tools like Mailchimp, Adestra, Customer.io

·       Website Content Management skills, e.g. Wordpress, AEM or similar is desirable

Working in a fast-paced international company, you will need to be proactive and a great team player. 

• Outgoing personality with strong interpersonal and social abilities
• Demonstrated problem solving and critical thinking skills
• Ability to work effectively within a team and independently